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Boost Your Blog Traffic with This Keyword Research Checklist

Feeling uncertain about applying keyword research to your blog or website? No need to fret! In this article, I’m going to walk you through a handy keyword research checklist, designed to help you harness the full power of keyword research for your website.

I know, I know, it’s not the most exciting topic out there, but trust me, it’s crucial for anyone who wants to dominate the search engine game.

So, let’s dive into the topic of keyword research and uncover the power of targeted keywords for your blog!

Why is Keyword Research Necessary?

Can’t you just write blog articles on any topic you want? Well… technically, you can, but don’t expect to get any traffic. The key to attracting visitors lies in understanding what people search for on search engines.

These searches are made using specific words or phrases known as keywords. Basically, keywords are what people type into the Google search prompt.

If your content is relevant to those queries, your page will be displayed in the search results. And here’s the catch—the more relevant your content is, the higher it will rank.

It’s that simple. However, the problem arises because every other website in your niche is also trying to rank for those same keywords.

This is precisely why you need a keyword research checklist to ensure your contents is laser focused on your target audience and niche. It helps you achieve the following goals:

  • Find relevant keywords for your niche and target audience.
  • Identify keywords with low competition.
  • Discover keywords with high search volume.
  • Uncover keywords that are not difficult to rank for.
  • Locate keywords with no paid ads.

Admittedly, this can be a challenging task, especially if your niche is highly competitive.

Define Your Goals

define your goals

Before you dive into identifying keywords to target, take a step back and define your business goals.

Ask yourself: What are you trying to achieve? Spending some time clarifying your goals will make the process of finding the right keywords much easier.

Possible business goals:

  • Increasing website traffic
  • Improving search engine rankings
  • Generating leads
  • Making more sales
  • Staying ahead of competitors
  • Optimizing content for your target audience
  • Improving customer retention
  • Increasing trust and credibility of your products and services

The list goes on… As you can see, you can have many different business goals. By clarifying your main objectives, you’ll find it easier to target the right keywords for your specific target audience.

Identify Your Target Audience

target audience

Why is it essential to write content specifically for your target audience? Because your target audience is more likely to purchase your products and services.

By writing content focused on your target audience, you’ll gain the following benefits:

  • Attract the right readers (the people most likely to buy from you).
  • Increased engagement (they will read, share, and like more of your content).
  • Builds trust (boosts customer retention).
  • Generates leads (more likely to sign up for a newsletter, provide contact info, etc.).

To help you identify your target audience, consider asking these questions:

Gathering information about your target audience will help you target the correct keywords and craft content that resonates with them. Understanding your audience is the key to unlocking the true potential of your content strategy!

Brainstorm Keywords

Keyword Research Checklist: 
 Brainstorm Ideas

Wondering how to find suitable keywords? Spend some time brainstorming keywords that align with your niche and target audience.

Keep in mind that not every keyword will be suitable for your blog. Some may be challenging to rank for, have low search volume, or face stiff competition from paid ads.

To identify the right keywords for your content, you’ll need to use a keyword research tool.

Keyword research tools collect and store vast amounts of keyword data by crawling and analyzing websites. Simply input a keyword phrase into the tool, and you’ll receive a comprehensive report with detailed information about that keyword.

The report will not only feature the specific keyword you entered but also list similar and related keywords.

To get an idea of what a keyword research report looks like, you can use the widget below. Type a keyword phrase into the widget, e.g. “keto diet”:

If your blog or website is new or has little traffic, it’s wise to focus on low competition keywords. These keywords will be the easiest to rank for in search engine results.

It can be quite frustrating to target keywords that are too difficult to rank for and end up with no website visitors. To avoid this, ensure you begin by targeting easy-to-rank keywords when starting with a new website.

Remember, even for new websites, you can generate website traffic. The key lies in selecting the right keywords that match your niche and audience’s search behavior.

Target low competition keywords—you will find it easier to rank for them

Analyze Keyword Metrics

metrics

Knowing whether your keywords are working effectively requires you must track your ranking position for each keyword. Use a reliable rank tracking tool like SE Ranking.

Using this tool, you’ll receive detailed reports on your Google ranking positions for each tracked keyword. Additionally, you have the flexibility to choose multiple countries to obtain rankings from (the available options depend on your chosen pricing plan, determining how many keywords and countries you can track).

Stay informed about your keyword performance and obtain valuable insights that help refine your SEO strategy.

Keyword Suggestions SE Ranking
keyword research report

In addition to tracking your keyword positions, these tools typically conduct a thorough audit of your website for potential SEO issues. It’s essential to avoid low rankings due to easily fixable SEO problems that you may not be aware of.

I highly recommend supplementing your keyword research tool with Google Search Console. This free tool from Google provides a comprehensive list of all keywords your website is ranking for, including keywords you might not have intentionally targeted.

Google Search Console also alerts you to any mobile usability issues that require attention. Fix these issues quickly to boost your website’s rankings.

google search console report
Google Search Console report

Google search console will also warn you about security issues on your site.

You can provide a link to your article to Google Search Console for quicker indexing

Prioritize Keywords

After brainstorming keywords, you are likely to have a large list of potential keywords for your content.

It’s important to prioritize your keywords to get the maximize return on your time and effort.

Ideally, focus on keywords that offer a combination of high search volume and low difficulty.

Getting on the first page of Google is your priority.

So prioritize low difficulty keywords rather than search volume. Don’t forget you can target multiple keywords per article.

Try to include related keywords in your content in addition to your main keyword for each article.

Avoid keywords that have high difficulty scores

Keyword Research Checklist

Now, it’s time to provide the advice in this article as a simple checklist you can refer to when doing keyword research for your articles.

Define your Goals

What are your business goals?

It could be one or more of the following:

  • increase website traffic
  • improve search engine rankings
  • make more sales
  • stay ahead of competitors
  • optimize content for your target audience

Identify your target audience

Who are you writing for?

What frustrations and pain points do they have?

How can you add value to their lives?

What challenges do they face?

Brainstorm keywords

Use a keyword research tool to find suitable keywords for your niche and target audience.

Filter possible keywords by:

  • monthly search volume
  • difficulty
  • competition

Don’t try to rank for keywords that are too difficult or have too much competition.

Analyze Keyword Metrics

Track ranking positions for all your keywords.

Track impressions, security and mobile issues using Google Search Console.

Track SEO issues with a SEO/Keyword Research tool.

Prioritize Keywords

Look for high search volume / low difficulty keywords.

Prefer low difficulty over search volume.

Don’t limit yourself to one keyword, add related keywords to the same article.

Invest in a Powerful Keyword Research Tool

To take your keyword research to the next level, investing in a reliable keyword research tool is essential. If you haven’t made a decision yet, I highly recommend SE Ranking, it’s the tool I use for this website.

SE Ranking offers a number of benefits, including:

  • Great tool for keyword research
  • SEO audit tool
  • Backlink checker
  • Competition research
  • Affordable
  • 14-day free trial

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