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Transform Your Content: Article Writing for SEO Beginners

Are you tired of watching your blog posts disappear into the void of search engine results? Discover the secret to skyrocketing your rankings through this article writing for SEO Beginners guide and unlock the potential of your content!

We’ll cover SEO basics, keyword research and selection, crafting SEO-friendly content and more.

Let’s explore the topic of article writing for SEO!

Table of Contents

Introduction

article writing for SEO: man working on his laptop, illustration

If you want your blog or website to reach a wide audience you need to use SEO when creating content. The internet is a vast and mysterious place, and without a little help from search engines, your content will be lost in the abyss.

Knowing the basics of how search engines index your content will go along way to help your blog posts climb up the rankings to the pinnacle – the first page of Google!

In the following sections, we’ll cover some basic SEO strategies and explore how to create and optimize your content for better search engine visibility.

Search engine traffic can drive visitors to your website for free.

Understanding SEO Basics

SEO, or Search Engine Optimization, is the practice of crafting content that makes it easier for search engines to discover and index your work. Without proper discovery and indexing, your content won’t be visible to users. Here are some essential tips to optimize your blog posts for SEO:

  1. Research keywords: Identify the most relevant keywords for each blog post.
  2. Optimize titles and headers: Include your primary keyword in the blog title and H1 header.
  3. Create a meta description: Write a concise and engaging meta description for each post.
  4. Use subheaders: Break your content into sections with H2 and H3 subheaders.
  5. Add internal links: Include web links to other relevant content on your website.
  6. Enhance visual appeal: Vary the layout of your blog post with lists, buttons, and bolded sections.
  7. Add images: Include relevant images within your blog post to improve user engagement.

For more in-depth SEO techniques, check out this comprehensive article: 29 SEO Tips and Tricks to help you rank better in Google.

Focus your blog post on your primary keyword.

Keyword Research and Selection

keyword research and selection

A key task for bloggers or website owners is to understand keyword research and selection. Article writing for SEO depends on picking relevant and rankable keywords. Let’s discuss those terms in more detail.

Relevant Keyword

A relevant keyword refers to a search term that is closely connected to your niche and the specific audience you are targeting. Your blog should be centered around a specific niche, which is a collection of topics or subjects within a broader market that has an engaged and dedicated audience. For example, if your niche is “Yoga,” some sub-niches could include:

  1. Yoga for Beginners
  2. Yoga for Flexibility
  3. Low Impact Yoga
  4. Yoga for Busy People

Choose a niche or sub-niche and create content tailored to that particular area.

To optimize your blog for search engines, research keywords relevant to your chosen niche. For example, if your blog focuses on “Yoga for Beginners,” some good keywords to consider would be:

  1. How to start practicing Yoga
  2. Is Yoga easy to learn?
  3. What equipment is needed for Yoga?

You’re not quite done yet. You still have to determine the difficulty level of ranking for those keywords.

Rankable Keyword

Finding relevant keywords is great but it’s important you filter out keywords that are too difficult to rank for. For new bloggers or website owners, it’s best to concentrate on low competition keywords and other keywords with a low difficulty score.

Keyword research tools can estimate the difficulty or ranking for each keyword. Use this metric as a guide and search for high-volume, low-difficulty keywords.

Keywords that are relevant and rankable are hard to find, especially for small blogs or website. I recommend investing in a keyword research tool to discovery these keywords.

SE Ranking is the tool I use for keyword research. It offers a limited number of free keyword research reports daily. You can input a keyword phrase like “yoga for beginners” to see a report. Try filtering the keywords by difficulty to get a shorter list of easier keywords to rank for.

Free Keyword Research Report

Crafting SEO-Friendly Content

Content should be written for people first. SEO is about fine-tuning your content before publishing to make it more indexable for search engines.

In practice, this means including your primary keyword in prominent places with your blog post. Suggested locations are:

  1. Blog Main header (H1 element)
  2. Blog Title (title element)
  3. Some of your blog subheaders
  4. Within the body of the text
  5. Alternative text for some images
  6. URL of the web page
  7. Within the meta description of your blog post

The purpose is to make it clear to Google, and your audience, what the blog post is about, otherwise Google won’t know what words to index your blog post for.

To enhance readability, add subsections to your blog post, breaking it down into more manageable chunks of text. Images can also help break up the text and make the content visually appealing.

Lists can help convey information more easily and adding occasional bolded text to emphasis a point within your text is useful.

For an improved user experience, consider adding a table of content to your blog post. This makes it easy for a reader to see what topics you cover and quickly jump to a specific section. These sections can also be linked to directly, allowing Google to index all of these links and increasing your chances of ranking for keywords.

Hidden Gems: SEO Examples to Outrank Competitors

Mastering SEO for Niche Markets: Stand Out in Your Field

Update and Revamp Old Content

revamp old content

Don’t forget about your existing content on your website or blog. Revamping your old content can lead to increased traffic and better rankings.

Use the R-O-T acronym to help you revamp your content:

Redundant

As time goes on, certain content may lose its relevance. For instance, a product review for an item that is no longer available. Identify and remove or update any outdated content within your blog posts.

Outdated

In the past, some of the advice, tips, or guidance you provided may now be outdated. As you gain more experience, you might want to modify or enhance your guidance or even remove it entirely. Make sure your old content is still relevant and appropriate.

Trivial

Some blog posts are not tightly focused on the main topic. This is called overwriting, it’s more common than you think. As you develop your writing skills, maintaining a clear focus on your main topic will help keep your readers engaged.

For related issues, consider relocating the content to a future blog post or simply delete it. By boosting the signal-to-noise ratio in your content, your primary keyword will stand out more, and your chances of ranking for that keyword will improve.

Website Maintenance Plans

Monitoring Your Progress

How do you know if your article writing is improving your SEO? By measuring your website traffic. If you don’t have website analytics software installed on your website it’s a good idea to add it straight away.

The big heavyweight is Google Analytics, but for beginners, Clicky is a great lightweight alternative that can be set up quickly and offers free tracking of key metrics.

For WordPress users, there is a handy plugin that makes setup a breeze. While you can upgrade to a paid plan for more advanced reports, the free version covers all the crucial metrics you need. Give it a try below.

Get Clicky

Once installed, analytics software will track visitors, average session duration, page views and many more metrics for you automatically.

clicky - visitors
Clicky – Visitors metric

Analytics software also monitors the sources of your website visitors, whether it’s search engines, social media platforms, or other websites. This information is crucial for understanding your audience and optimizing your marketing strategies.

Sources of Traffic to Your Website

Important Website Metrics to Track

Final Thoughts

Thanks for reading this blog post. Here’s a summary of the main points:

  • Learn SEO basics to improve your ranking potential
  • Keyword research and selection are crucial
  • Focus on keywords that are relevant for your niche and target audience
  • Write for people first, then fine-tune for search engines
  • Revamp old content
  • Measure your website visitors using an analytics tool

Improving SEO by creating blog articles is an effective way to boost your website traffic and search rankings. You don’t need to be an expert to get started — you can learn as you go and refine your content as your knowledge grows. Best of luck in creating blog posts and web pages using SEO techniques!

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