In an era where AI is improving rapidly, some people are asking the question “Is SEO dead?”. No, but it’s becoming more competitive than ever.
With AI chatbots now answering questions in seconds, should you invest time in optimizing your website or blog for search engines?
While you might think AI makes website content and practicing SEO irrelevant you have to understand AI models employ statistics to answer questions. They don’t provide the best answers but rather the most conventional and mediocre ones.
The most exciting, thought-provoking, and engaging content is created exclusively by humans.
AI also has a tendency to fabricate information, a phenomenon sometimes referred to as “hallucinating.” This is an inherent part of how the model operates. Furthermore, these models are not always up-to-date, which means they may not provide relevant answers on emerging trends or topics.
Additionally, they are plagued by “safety filters” rendering them unreliable sources of information for social or political questions. Moreover, even certain scientific queries may provide misleading or incorrect answers.
That’s why SEO is still important today.
Websites grow by attracting substantial organic search traffic, where “organic” means gaining visitors naturally instead of through paid ads.
In this blog post, addressing the question “Is SEO dead?”, I discuss why investing time in SEO is crucial. I’ll explore using AI for content creation and strategies to tackle AI challenges.
SEO is essential for bloggers and website owners, with 68% of online experiences beginning with a search engine, according to a study by BrightEdge. This underscores its vital role in driving traffic to your site, reaffirming that SEO is a crucial skill for website owners and bloggers.
Let’s dive into the topic of is SEO dead!
Is SEO Dead: Table of Contents
The Rise of AI in Search
AI models such as ChatGPT are becoming more common and accessible, even for ordinary users who are not technically proficient. Anyone who can type a question in natural English (or other languages) can use these new AI tools.
Read more here: How do you chat with GPT 3 online?
Complimentary Role of AI
Large Language Models (LLMs) such as ChatGPT are excellent at understanding and generating human-like text, which makes them great for answering questions in a conversational manner and providing context-aware responses. But here’s the thing: they rely on what’s already known, and their replies are built on patterns in the data they have processed.
Now, traditional search engines, on the other hand, crawl the web in real-time and can provide the most up-to-date information.
So, you can consider Google and other search engines and AI chatbots to be complimentary. They work well together but neither can replace the other.
The Importance of Context
LLMs are great at understanding context, but their responses are not as reliable or accurate as search engines that pull data from trusted sources.
Search engines are better suited for providing factual and up-to-date information.
The Type of Questions Matter
LLMs are better suited to the following types of queries:
- Casual questions
- General information
- Natural language queries
However, for specialized or technical queries, especially in niche fields that require experience or expertise, search engines provide the most trustworthy and reliable answers.
As you can see, the answer to the question “Is SEO Dead?” is a clear no. AI models cannot answers questions accurately, they are prone to “hallucinating” and providing false information.
For niche websites or blogs, search engines provide superior answers than AI.
Ultimately, it will come down to user preferences. Some users may prefer the convenience of asking a question in plain language to an LLM, while others may prefer the more structured and comprehensive results provided by traditional search engines.
The Ongoing Importance of Search Engines
Search engines are not going away, that’s why we can answer the “Is SEO Dead?” question with another resounding “No”. They are frequently queried by most internet users. The statistics are clear, 8.5 billion search every day on Google. In another survey, 84% of respondents use Google three times a day to answer queries.
If your content is not indexed and ranking highly on Google you are missing out on a huge amount of free website traffic.
SEO and User Experience
Google wants to provide the most useful and relevant content to searchers. What’s important to users is ranked highly by Google. Consider what Google uses to rank content:
- Fast loading website
- Mobile friendliness
- Relevant content
- Internal and external links to other content and websites
- Signs of expertise and experience
- Website is an authority in the topic queried
- The website and author are trustworthy
All of these factors are beneficial for users as well as search engines.
Improving your SEO and user experience go hand-in-hand. Focusing on making your website faster loading, more enjoyable to read and easier to navigate enhances your SEO ranking potential.
Is SEO Dead? No, SEO is Cheap Compared to Paid Advertising And Expensive AI Models
You may think the time invested in learning and practising SEO is expensive but you will find paying for traffic via paid ads is much more expensive.
In addition, the downside of paying for traffic is once you stop advertising you lose all your traffic. It’s like turning off a tap.
Now, think about organic search traffic. Once you’ve climbed to the coveted first page on Google, guess what? Traffic flows in daily – and it doesn’t cost you a penny.
When it comes to AI models, remember, there’s a cost for up-to-date data. Monthly subscriptions are common for the latest insights. Relying on free models? They might not cut it for bloggers or content creators. Outdated data will not serve you well in the fast-paced world of online content, staying current is key.
SEO Best Practices in 2024
Let’s quickly sum up some SEO best practices you can apply to your content today.
Before you hit that publish button, take a moment to go through a checklist of SEO items. This ensures that your page is all set and ready to shine in the eyes of those search engines.
Read more: Optimizing Your Content Helps Improve SEO
Now, let’s dive into the technical side of SEO and make sure your website is running like a well-oiled machine:
- Go for a fast, lightweight theme to keep your website zipping along
- Pick a hosting provider that’s reliable and keeps your web server secure
- Compress images so they load quickly – I recommend using Imagify image compression
- Consider using a CDN especially if you have a global audience
SEO Challenges in the AI Era
Your competitors will probably use AI tools to churn out entire articles. This means they can create a ton of content real fast.
But here’s the catch: This content probably won’t be any good and won’t make it to the top of the search rankings. As we’ve mentioned before, AI output tends to be rather run-of-the-mill, just okay, and often outdated.
What you really want are original thoughts, some spicy hot takes, and insightful articles based on your own experiences. After all, AI output is just computer-generated output.
Sure, go ahead and make the most of AI to boost your content production, but remember, the final article should have your personal touch.
Is SEO Dead: Final Thoughts
Thank you for sticking with us! Let’s quickly recap the key takeaways:
- AI tools produce conventional and mediocre answers
- The most exciting and thought provoking content is made exclusively by humans
- AI tools can be used to leverage your content creation
- Optimize your content for search engines to gain free traffic to your website and blog
Answering “Is SEO Dead?” with a firm “No” doesn’t mean you can ease up. In fact, SEO is more competitive than ever. Embrace the latest tools, like AI, to enhance your content creation and stay ahead in the blogging and content creation game.
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