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Digital Creators: Creating New Forms of Digital Content

In the online world where there is no limit on imagination, digital creators are on the forefront of a new creative era, where pixels are their canvas, and the digital realm their playground.

Website owners and bloggers struggle to get traffic to their websites. With such a vast amount of content available on the internet, not only on websites but also on social media platforms, it can be extremely challenging to capture the attention of potential visitors and gain social media followers.

Just imagine owning a website or a social media channel that receives thousands of visitors every day. Your content is shared by visitors, receives comments, and drives sales and revenue for your brand. Wouldn’t that be great?

So, how do you achieve this outcome? By becoming a digital creator, publishing and promoting your digital creations online either on your own website that you control or via social media platforms and channels.

Now, let’s dive into the subject and discover how to create engaging, helpful and relevant digital content for your niche and target audience.

Digital Creators: Table of Contents

What Does Digital Creator Mean?

Digital Creators: Female podcaster in her studio.

A digital creator is someone skilled in creating digital content. They have acquired skills and expertise in creating, composing and editing multiple sources of digital content into original and unique digital creations.

The main types of digital content are:

  • Digital Art & Design (websites, banners, infographics and images)
  • Videos
  • Audio (podcasts)
  • Animations
  • Music
  • Written pieces (blogs, articles, website copy, landing pages, e-books, newsletters)
  • Social media posts
  • Online Courses
  • NFT (non-fungible token)

These digital creations are not confined to a single platform. Many digital creators publish their content on multiple platforms so they can meet their audience on their preferred platform.

Some of the potential platforms used by digital creators:

  • Writing platforms: Websites and Blogs (WordPress, Blogger, Weebly, Substack and others)
  • Social media platforms: Twitter/X, YouTube, TikTok, FaceBook, Pinterest, LinkedIn
  • Digital artwork: Etsy, DeviantArt, Shutterstock, Adobe Stock, Artfinder
  • Fan supported sites: Patreon, Ko-fi, SubscribeStar, Buy Me a Coffee
  • E-commerce websites: Shopify, WooCommerce (plugin for WordPress), Gumroad, SquareSpace, Big Cartel
  • E-Books: Amazon and Gumroad
  • Podcasters: Spotify, Apple Podcasts, Google Podcasts, Podbean, BuzzSprout, Simplecast, SoundCloud, Glow
  • Online courses: Udemy, Coursera, Skillshare, Teachable, Podia

With the amount of information available online, it’s crucial to have captivating and knowledge-packed content that will entice people to keep coming back for more.

Digital content is valuable because it’s a way to reach and engage with your target audience in a way that traditional media can’t.

Digital Content Creator vs Influencer: Understanding the Difference

The roles of digital content creators and influencers, while overlapping, are distinct in their focus, skills, and goals.

Digital Content Creators are like artisans of the digital world. They excel in:

  • Crafting original digital content.
  • Developing unique material that reflects their personal brand.
  • Concentrating on producing high-quality, informative content, often tailored to a specific niche and audience.
  • Using their passion, expertise, personal experiences, and knowledge.
  • Aiming to educate, entertain, and inspire their audience.

Influencers, on the other hand, are akin to digital celebrities. They are characterized by:

  • Possessing authority or credibility within a specific online community or industry.
  • Having a substantial social media following, often exceeding 100,000 or even reaching millions.
  • Influencing their audience’s opinions and decisions.
  • Focusing on shaping perceptions and driving product or service sales through their endorsements.
  • Frequently collaborating with brands.
  • Earning income largely based on their follower count.

The key difference lies in their core objectives: content creators focus on generating valuable content, while influencers concentrate on leveraging their reach and influence for promotional purposes. Isn’t it intriguing how each plays a unique role in the digital landscape?

Defining Your Target Audience

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It’s important to define your niche and your target audience. If you try to create digital content for everyone, you end up creating content for no one.

First, let’s clarify what we mean by niche. A niche refers to a specific area of focus within a larger market. Instead of writing for the entire market you concentrate on a smaller, more targeted segment.

For example, instead of targeting “Yoga” you could focus on one of the following niches:

  • Yoga for over 50’s
  • Low impact yoga
  • Yoga for mums and children
  • Yoga for busy people
  • Power yoga

And so on… There are many profitable niches to be found. Carry out keyword research and competition research on your niche before deciding.

Creating a Content Plan and Calendar

Creating a content plan and calendar is helpful for digital creators regardless of what platform or channel you target.

A content plan is a roadmap that outlines the type of content you will create, the topics you will cover, and how you will distribute your content.

notion content calendar
content calendar in notion

A content calendar is a tool that helps you organize your content plan by scheduling when you will publish each piece of content. Here are some tips for creating a content plan and calendar:

  1. Establish your content goals: Define what you want to achieve with your content. Your goals could be to increase website traffic, generate leads, or build brand awareness.
  2. Audit existing content: Review your existing content to identify gaps in your content (use competitive analysis)
  3. Use a content calendar: A content calendar helps you organize your content plan by scheduling when you will publish each piece of content. Tip: use notion, it’s free and works great as a content calendar.
  4. Track your progress: Monitor your content’s performance and adjust your plan as needed to achieve your goals. I discuss this important topic more later in the article.

Your content calendar is an ongoing activity. Be sure to do a web audit of your existing content to remove/update or replace content that doesn’t fit your plan.

Creating Unique and Engaging Content

There is already a huge amount of content on the internet. To stand out from the crowd, you must offer unique and engaging content.

People are busy, they don’t have a lot of time so you need to make your content as engaging, readable, informative and useful as possible.

Moreover, this is precisely the type of content that Google seeks, which will ultimately lead to higher search rankings for your content.

I’ve written about persuasive copywriting before but here is a quick summary:

  • Make your content about your visitors (talk about the benefits they receive)
  • Address objections
  • Use power words
  • Create a sense of urgency (“buy now!”, “while stock last!”)
  • Use social proof (testimonials)
  • Use storytelling
  • Add a quiz or contest

There are many other persuasive techniques you can use to make your content more engaging and compelling.

Learn persuasive techniques that can increase the compelling and engaging nature of your content.

For Digital Creators with a Website: How to Embed Videos Into Your Site

Your content doesn’t need to be limited only to text. Make your content more visually appealing by adding images and video.

Depending on your software platform adding a video from YouTube can be as easy as pasting in the video link into your editor.

Simple steps to embed a YouTube into your article

  1. Go to the video page in YouTube and click the share button
  2. Copy link
embed a youtube video

3. Paste link into your editor (this works for WordPress, for more on embedding YouTube videos into a WordPress blog read this resource: YouTube embed – WordPress)

Alternatively, you can click the Embed button and paste the HTML directly into your page.

Promoting Your Digital Content

digital creator - promoting your digital creations

There are many channels available for distributing digital content, and the best ones depend on your target audience and the type of content you are distributing.

Some popular content distribution channels include:

  • Facebook
  • Twitter
  • Instagram
  • Pinterest
  • LinkedIn
  • Newsletter
  • Video platforms (YouTube, Vimeo, Rumble)
  • Niche communities
  • Quora
  • Reddit
  • Influencer marketing

In addition you can consider paid distribution channels:

These can be expensive but may be profitable for you depending on your business.

In addition your can consider packing up some of your content into ebooks or online courses and selling on Amazon, Gumroad or other content platform.

Chose the right platform to ensure your content gets in front of your target audience.

Digital Creators Need To Track and Measure Their Progress

To effectively produce, audit, and monitor your content creation, it’s necessary to invest in suitable software. The ideal tool should be capable of performing the following tasks:

  • SEO audit (ideally provide you with weekly automated SEO reports of your site)
  • Keyword research
  • Competition research
  • Ranking trackers (track your ranking positions in Google for 100+ keywords)

Ideally, the software should be both affordable and offer great value, while providing as many benefits as possible.

Multiple tools are available for website owners to choose from. Personally, I use SE Ranking and find it to be an excellent tool for smaller websites. Feel free to explore the keyword research report below using the widget. Simply type in a keyword, such as “keto diet.”

The premium SEO tools on the market are:

I also wrote about 3 niche finding keyword tools before.

Your SEO tool is an investment in your business. The cheapest tool is unlikely to be the best. I recommend a mid-tier tool as a good compromise.

Digital Creators FAQ

Let’s answer some of the common questions asked about digital creators.

What Do Digital Creators Do?

A digital creator produces online content across one or more platforms. Their creations span a number of digital formats, including:

  1. Digital Services and Products: Think of online courses, e-books, or even personalized consultations via Zoom. They package their expertise into digital offerings that educate, inform, or solve problems.
  2. Written Content: From blogging and ghostwriting to crafting articles for themselves or clients, their words weave engaging narratives, share knowledge, and captivate readers.
  3. Audio/Visual Content: Videos and podcasts fall under this category. They tell stories, share insights, and entertain their audience.
  4. Digital Artwork: This includes designing banners, creating sound jingles, producing voice ads, and making digital art. They use their artistic skills to add visual and auditory appeal to digital spaces.

In essence, any content that is created digitally and has a market value fits the bill. Digital creators are not just content producers, they are entrepreneurs of the digital age.

How do Digital Creators Make Money?

Digital creators make money by selling their digital products, engaging in brand sponsorships, and through advertising. They might make money on their blog or website with ad placements, even if the content itself is non-commercial.

Affiliate links embedded in their content can also be a significant revenue source. Additionally, they earn from social media platforms like YouTube or TikTok, where their content can generate ad revenue.

How Can I Become A Digital Creator?

Becoming a digital creator is possible for anyone with a story to tell or a skill to share. It starts with producing content in any digital format and sharing it on a social media platform or blog.

  1. Blogging: You can begin with free blogging platforms or opt for low-cost hosting solutions. This is an excellent way to share written content such as articles, guides, or personal stories.
  2. Video Creation: If videos are your medium of choice, your smartphone is a great starting point. As your content gains traction and your follower base grows, you can consider investing in more professional equipment and possibly a dedicated studio.
  3. Podcasting: For aspiring podcasters, a basic setup is quite affordable. You can start with a microphone costing as little as $20. Numerous platforms allow podcast uploads, but hosting on your own website gives you full control over your content.

The key is to start with what you have and gradually scale up as your audience and skills grow. Isn’t it exciting to think that the digital world offers such a broad canvas for you to express your creativity and share your knowledge?

Digital Creators: Final Thoughts

Thanks for spending the time to read this blog post! Here is a quick recap:

  • Pick a niche and research your target audience
  • Produce interesting and useful content that your readers enjoy
  • Do keyword research and competition research to find opportunities and content gaps
  • Proofread your content before publishing
  • Promote on social media and other channels

Thanks for reading. If you found this article helpful, please consider sharing it with your network by using the social media sharing buttons below. Thank you for your support!

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