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Simple Introduction to Adding Keywords to WordPress

Stepping into the world of WordPress can be overwhelming, especially when it comes to SEO. But fear not, mastering the art of adding keywords to WordPress is simpler than you think. In just a few minutes, you’ll discover how to turn your website into a magnet for search engines, even if you’re a complete beginner.

Meet John, an enthusiastic new blogger who recently launched his WordPress site. Brimming with ideas and quality content, he imagined his blog becoming a popular destination for readers. However, John overlooked a vital aspect of success – the strategic addition of keywords to his website to attract search traffic.

John’s posts remain unnoticed as search engines struggle to find and rank his content. His target audience, actively looking for the insights he offers, are directed to other, more SEO-savvy websites.

As weeks turn into months, John’s excitement wanes. The stark reality sets in as his site receives little traffic, confined mostly to friends and family.

John’s story is a cautionary tale about the importance of adding keywords to WordPress – a crucial step he missed on his journey to online success.

Let’s dive into the subject of adding keywords to WordPress!

Table of Contents on Adding Keywords to WordPress

Adding Keywords to WordPress: Introduction

Let’s first explain what we mean by “keyword”.


A specific word or phrase that people use in search engines to find information.

They can range from simple, one-word terms to more specific, longer phrases known as long-tail keywords.

I’ll give some examples based on a fictional blog site for the niche “Yoga for middle-aged people”. Here are some possible keywords:

  • Yoga for middle-aged beginners
  • Middle-aged yoga practices
  • Yoga benefits for 50s
  • Yoga poses for middle-aged

Understanding keywords is one thing, but do you know how to enter keywords in WordPress? We’ll discuss that in the next section followed by how to strategically place keywords within your blog posts.

Adding Keywords to WordPress: Getting Started

getting started adding keywords to WordPress

When it comes to your WordPress website, remember this: keywords are simply text phrases. In WordPress, they’re treated no differently than any other text. This might seem confusing at first, especially if you’re a beginner expecting a special area or button for keywords. But guess what? There’s no need for any special widgets or tools. You simply type your keywords directly into the editor, just as you would with any other text.

You can weave keywords into various parts of your content. Here are typical spots for keyword placement:

  1. Blog Post Title: It’s like the headline of a newspaper, grabbing attention.
  2. Subheaders: They act as mini-titles within your post.
  3. Body Text: The main dish of your post, where keywords mix with your ideas.
  4. URL: Consider this the address label of your post.
  5. Anchor Text for Links: Both internal and external, guiding readers like signposts.

But wait, there’s more! Beyond these common areas, there are a few special spots to sprinkle in keywords outside the main WordPress Editor.

Meta Description

Below, you’ll find a screenshot showing the meta description area. Keep in mind, it might look slightly different in your case, especially if you’re using an SEO plugin that modifies this section.

Meta Description area in a WordPress Blog Post
Meta Description area in a WordPress Blog Post

Now, here’s a fun fact: the meta description doesn’t actually show up on your blog post. Instead, it works behind the scenes, appearing on the Google search engine results page (SERP). Think of it as your blog’s elevator pitch to Google.

The combination of your meta description and blog title plays a crucial role in boosting your Click-Through Rate (CTR). This rate measures how many people see your link on Google and decide to visit your website.

You might wonder, “Do I really need to write a meta description?” Well, you could leave it to Google to generate one automatically, but that’s like letting someone else choose your outfit for a big event. It’s better to take control and craft a compelling meta description, weaving in your primary keywords. After all, it’s your blog’s chance to make a first impression on search engines and potential readers. Why not make it count?

Image Alternative Text (Alt Text)

Each time you upload an image, you’re presented with a golden opportunity to add descriptive text. Why is this so important? Well, it’s a two-fold benefit:

First, it’s like extending a helping hand to those using screen readers due to poor eyesight. Your descriptive text allows them to visualize the image. Isn’t it great to make your content accessible to everyone?

Secondly, Google uses this text to understand and index your image. By infusing your alt text with keywords, you enhance its discoverability. But remember, it’s like seasoning a dish – the text should be natural and relevant to the image. Overdo it, and you might spoil the essence.

alternative text associated with an image
Section to add alternative text to an image – add relevant keywords here

Google’s explanation of Alt Text (Google SEO Starter Guide)

Adding Keywords to WordPress: How to Put Keywords in WordPress Effectively

hot to put keywords in WordPress

Just because you can put keywords in WordPress anywhere doesn’t mean you should. So, thinking strategically, where are the best place to put keywords in order to rank well in Google?

In the Blog Post Title

The most important place – the key place really – is the blog post title. Your primary keyword, in other words, the keyword you are focusing on and writing about should be in your blog post title – always. Don’t forget it.

Put your main keyword in the blog post title.

In Subheadings

It’s a good idea to break down your blog post into subheadings and even sub-subheadings if needed. This breaks up the text for the reader and provides a more structured blog post. It’s great for Google as well as it can better understand related topics based on the use of appropriate header elements.

Put related keywords in subheadings.

In the Meta Description

Recall our earlier discussion about the meta description’s role on the Google search results page. It’s a critical factor influencing whether searchers click on your link.

Place the primary keyword in the meta description.

In the Image Alt Text

Adding images can make your blog post more visually appealing and break up the text for readers. Don’t forget to use the alternative text associated with the image to place a description of the image.

Place the primary or related keywords in the alt text if appropriate and natural.

Adding Keywords to WordPress: Using an SEO Plugin

Should you use an SEO plugin with WordPress? Probably, I certainly do. If you’re starting out and want to learn SEO by hand then you can practice SEO without a plugin.

An SEO plugin will help you with a number of tasks, such as:

  • Blog post title
  • Meta Description
  • Reading Score
  • Keyword Density
  • Provide a checklist of SEO tasks and issues

The main SEO plugins are from Yoast, RankMath and All in One SEO plugin.

Adding Keywords to WordPress: Keeping Your WordPress Keywords Updated

Before we wrap up, there’s a crucial piece of advice to consider: keeping your WordPress keywords up-to-date is vital. Without a system to track them, you might lose sight of the pieces you already have in place and those you’re aiming to fit next.

Google Search Console: Your SEO Dashboard Google Search Console is an invaluable resource here. It’s like a dashboard showing you the real-time performance of your keywords, complete with search impressions and clicks. This insight helps you understand which keywords are your strong performers and which need more attention.

Google Search Console

Affordable Keyword Research Tools Understanding that some keyword research tools can be quite an investment (often over $100 per month), it’s worth exploring mid-tier options for those on a tighter budget. SE Ranking, for example, is an excellent alternative. It’s not just a keyword tracker; it’s a Swiss Army knife for SEO, offering features like keyword research, SEO audits, and competitor analysis. As someone who personally uses SE Ranking for both research and tracking, I can vouch for its effectiveness and value.

SE Ranking Banner

Final Thoughts on Adding Keywords to WordPress

Thanks for reading this article, I hope you found it informative and useful. Here is a quick recap:

  • Keywords are just text, just type them into the WordPress editor
  • Add keywords anywhere you can add text
  • Recommended locations for keywords: Title, Subheadings, Meta Description and Alt Text
  • Using an SEO plugin will help you with your SEO tasks – recommended

Now you know everything you need to know for adding keywords to WordPress. Easy, right?

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All in One SEO Plugin for WordPress

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