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SEO Power-Up: Smart Ways to Link Pages

Imagine skyrocketing your site’s SEO potential with just a few clever tweaks in how you link pages – it’s easier and more impactful than you think!

Are you tired of your website feeling lonely and ignored by search engines? Well, it’s time to give it some love and attention with the powerful benefits of linking! But seriously, inserting links is an important aspect of search engine optimization (SEO) that can have a big impact on the success of your website.

Let’s dive into smart ways to link pages.

Table of Contents for Smart Ways to Link Pages

Isn’t it crucial to make navigation through your website as smooth as possible for your readers? Indeed, by linking pages internally within your content, you achieve just that. But why stop there? Also consider the power of external linking. When relevant, these links act as bridges to the outside world, expanding your readers’ horizons. They don’t just improve understanding, they open doors to a deeper, more comprehensive insight into the topic.

Have you ever wondered about the types of links you encounter on the web? Let’s dive into the primary categories:

smart ways to link pages: text links

These are the web’s staples. You can spot them easily, typically underlined and colored differently (often blue). While websites may customize their appearance, text links generally stand out effortlessly. Primarily use these for both internal and external linking, they’re your go-to choice for most website interactions.

Ever thought of images as more than just visuals?

Picture this: an image wrapped in a link, transforming it into a clickable portal. When you click on such an image, the action triggers the hidden link, like uncovering a secret doorway. It’s a clever way to integrate links, especially when you want to combine visual appeal with functionality.

Most web editors will make it simple to wrap an internal link around an image. Take the WordPress block editor, for example. It’s a breeze to use:

WordPress Block Editor. Adding a link to an image.

Imagine you’re in the WordPress editor, working on your latest post. You’ve just added an engaging image and now you want to make it a gateway to more information. How do you do that? First, click on the image. This action brings up a handy popup toolbar. Do you see the link icon, the one just left of the “Replace” text? Click on it. This is where the magic happens.

Now, type in the URL you want the image to link to. It could be a page within your site (internal) or another website (external). As you start typing, WordPress cleverly suggests matching results from your site. This feature is particularly helpful, isn’t it? It’s like having a helpful assistant who quickly finds the right page for you.

By turning images into clickable links, you’re not just enhancing the visual appeal, you’re also creating a more interactive and engaging experience. Isn’t that exactly what you want for your site’s visitors?

Properly size images for WordPress blogs and websites

Imagine a button as a gateway, where pressing it activates a hidden link. It’s particularly useful in cases where the clickability of an image might not be obvious, like on mobile devices. A button link sends a clear message: “Click here.” It simplifies the user experience, making navigation straightforward and user-friendly.

Don’t these different link types resemble tools in a gardener’s kit? Each serves a unique purpose, contributing to a well-maintained and flourishing website garden. Do you see how diversifying your link types can not only enhance user experience but also boost your SEO efforts?

Improving your Website: Lessons from the Garden

What do we Mean by Linking Pages Internally?

Internal linking means including links to other pages on your site within an article. This is different from navigation links, breadcrumbs links or sidebar links. The links need to be in the blog post or web page.

John Mueller (Google employee) answering if internal linking was important:

john mueller

Yes, absolutely.

It’s something where internal linking is super critical for SEO.

I think it’s one of the biggest things you can do on a website to kind of guide Google and guide visitors to the pages that you think are important. 

– Google’s John Mueller

Helps users find the information they are looking for quickly and easily.

Boosts your search engine rankings. Organizing your content into categories and subcategories helps search engines understand the hierarchy and importance of your pages.

Drives targeted traffic to specific pages on your website. Direct users to the most relevant and valuable information, increasing the chances that they will engage with your content and ultimately convert into customers.

Both are important, so it’s not one or the other, your content should use both.

By strategically choosing external links, you’re not just sharing information, you’re creating an interconnected learning environment. Don’t you think that this approach builds trust with your readers and positions your website as a hub of valuable and comprehensive information?

Use external links to:

  • Provide additional information and resources for readers
  • Help establish credibility and authority by citing sources
  • Improve SEO by signaling to search engines the relevance and quality of the content
  • Build relationships with other industry experts and thought leaders
  • Provide a more well-rounded and comprehensive view on a topic by incorporating a diverse range of perspectives

The Reason you Should Prioritise Internal Linking

your website is like a vast library

Why should you prioritize internal linking? Imagine your website as a vast library. The larger it grows, the more challenging it becomes for visitors to locate specific information. Essential content might be hidden deep within layers of categories and sub-categories. Relying solely on navigation links is like expecting someone to find a needle in a haystack.

Now, think about internal linking as creating shortcuts within your library. When you link to important content from other articles, not just from the main navigation, you make it easier for visitors to find and engage with your key content. It’s like leaving breadcrumbs through your site, guiding visitors to your prized content.

Isn’t it vital for your audience to see and interact with your most valuable information? Internal linking not only enhances user experience but also increases the visibility of your content.

no following

Nofollowing internal links can help with crawl speed because Google doesn’t crawl nofollow links.

Before Google indexes your website pages it must first “crawl” or process your website, page by page. This obviously takes time depending on the size of your website and how fast each page loads. Google allocates a crawl budget, the amount of time it will spend crawling your site. Once that budget is used up it will not process any more pages in that session.

For pages you know you don’t want indexed (such as contact forms etc) consider adding “nofollow” to those pages in your internal navigation.

john mueller

[Google] will continue to use these internal nofollow links as a sign that you’re telling us:

  • These pages are not as interesting
  • Google doesn’t need to crawl them
  • They don’t need to be used for ranking, for indexing.”

– Google’s John Mueller

A quick summary of the benefits of inserting links into your website or blog:

  • Improved navigation and user engagement in your content
  • Increases the usability of your site, and drives targeted traffic to your pages
  • Maximizes the potential of your website and increase its success

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