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Boost Your Visibility: How to Make Your Website Come Up on Google

Imagine pouring your heart and soul into a beautifully designed website, only to have it exist in a digital void, hidden from the world – in this article you’ll learn how to make your website come up on Google!

The natural question we all ask when our content doesn’t rank is – why? In this article we will explain the common reasons for poor Google visibility that all online content creators face at some point in their journey to success.

I know it’s frustrating, it certainly was frustrating for me too. Still, there are solutions to this dilemma and this article will explain them to you.

So, without further ado, let’s discuss how to make your website come up on Google.

How to Make Your Website Come Up on Google: Table of Contents

google bot

It’s helpful to break down how Google search works into three processes and explain what happens – and the problems that can occur – in those steps.

Google Crawls Your Website

Google discovers new content and new websites by actively searching the internet using “Googlebot“. The crawler has two versions:

  • Googlebot Desktop
  • Googlebot Smartphone

Given Google’s mobile-first indexing approach, most visits to your site will be from the Googlebot Smartphone crawler.

Google runs these crawlers on thousands of machines simultaneously, with many of them using US-based internet addresses. While Google can still crawl your site from other locations, the process may be slower due to fewer crawlers outside of the US.

Don’t block Google from visiting your website. This prevents Google from crawling and indexing your content.

There are a number of problems that can occur in this crawling stage.

  • Google does not detect your website or new content
  • Google is unable to crawl your content for some technical reasons (explained later)
  • Your website is slow – causing the GoogleBot to reduce or stop processing content
  • Google knows about your website but has trouble finding new content on your site

Diagnosing a crawling issue with your site can be done with the Google Search Console (GSC) tool available for free from Google. We explain about this tool later in the article.

Google Indexes Your Website

Once Google has found and crawled your website the next step is for Google to add your content to it’s index. Google maintains an enormous database linking keywords against content. Once your content is indexed it may be shown by Google in it’s SERPs (Search Engine Results Pages).

For various technical reasons we go into later it could be Google cannot index your content.

Google Shows Your Content in SERPs

Once you content is crawled and indexed it may show up in Google SERPs (Search Engine Results Pages). Those are the familiar pages you see in a Google Search containing a list of links to various websites for a given query.

Understanding how to make your website come up on Google involves not only making your website crawlable but also indexable – both are needed.

Many factors determine whether you content will be shown by a particular search query. This is what the field of SEO (Search Engine Optimization) is about – figuring out how to make your content appear at the top of the rankings.

While this is a huge topic I will briefly list a few of the main factors that can determine your ranking potential:

  • High Quality Content that is people-first and not aimed at search engines
  • Your content is highly relevant for the search query (the keywords typed by the searcher)
  • Your website is fast and mobile-friendly
  • Google considers your site authoritative for the query and keywords

In practice, Google uses hundreds of ranking factors to determine whether your rank for a particular keywords and what position you rank in.

To rank highly in Google SERPs focus on producing high quality content that is useful and relevant for your niche and your target audience.

To learn more about how to use the URL Inspection tool in Google Search Console to check the indexing status, watch this video from Google below:

Setup and configure Google Search Console for your website if you have not done so already as it’s an essential tool for troubleshooting indexing issues with your website.

Google Search Console

How to Make Your Website Come Up on Google: Common Reasons for Poor Google Visibility

why is my website not showing up on google

As promised in the introduction, we can now cover the common reasons your content is not showing in Google. This is not an exhaustive list but should give you some ideas of what the problem is. Later in the article we will discuss solutions and best practises but first let’s cover the reasons.

Your Website is not in Google’s Index

When considering how to make your website come up on Google, one thing is absolutely certain, Google must index your content before it shows in the search results page.

Sometimes, Google is slow to find and index your content – or can’t for various technical reasons we will explain later in this article.

The solution could be as simple as requesting Google to index your content. Use the Google Search Console to request an individual page be indexed.

When pondering why my website wasn’t showing up on Google, I discovered that although it was crawlable, many pages weren’t indexed. If you’re facing this issue, ensure your content is focused and incorporates your main keyword sufficiently for Google to recognize its relevance to the topic.

Aim for a keyword density between 0.5 – 2.5%, use an SEO plugin to help you with this. I use the All in One SEO plugin but many other excellent SEO plugins are available.

All in One SEO plugin

Insufficient or Low-Quality Content

low-quality content

Your website, especially if it’s new, may not contain much content so Google is unable to assess the overall quality of your website.

In addition, if you content pages are “thin”, that is they have low word counts, then Google may deem not only those pages but your entire website is “low quality”. This can result in a sitewide penalty being applied which can persist for a considerable period of time – even after your content quality issues have been fixed.

How to improve web pages on your blog

Technical Issues with Your Website

A number of technical issues can prevent your website content from being crawled or indexed by Google.

The first issue is the presence of the “noindex” tag in your page. This will look something like this:

<meta name="robots" content="noindex">

This tells Google that the page should not be indexed. You can verify this from the Google Search Console. Below, in the screenshot, Google finds the “noindex” meta tag present in the page:

how to make your website come up on google: ensure your page can be indexed

Remove this meta tag if you want the page indexed.

Another technical issue that can stop Google from indexing your website content is a special file called “robots.txt” – this file is present in the root directory of your website.

Note: The robots.txt file may not exist – it could be generated automatically by the software you have installed on your website. For instance, many SEO plugins will generate this file automatically.

You can edit this file manually but it’s safer to use an SEO plugin that includes a robots.txt editor.

All in One SEO plugin - robots.txt editor
All in One SEO plugin – robots.txt editor

How to Make Your Website Come Up on Google: Solutions and Best Practices

lightbulb, white board, woman

Let’s go over some solutions to poor visibility and best practices that can help your content rank well in Google and other search engines.

Ensure Your Content Can Be Easily Reached by Googlebot

Many websites lack multiple access points to their content. Some blog posts might be buried deep within the site, requiring users to click through multiple pages to reach them.

While having a search feature can help users in finding content, it’s essential to note that Googlebot doesn’t perform internal searches on your website. Instead, it follows links starting from the homepage.

If your content is hidden deep in your site, crawlers may not find it easily. Worst case, without sufficient internal links, Googlebot might miss a blog post entirely, preventing crawling and indexing. Key point: when considering how to make your website come up on Google, don’t overlook internal linking in your content.

Adding web links in your content is important for SEO

How to Make Your Website Come Up on Google: Final Thoughts

Thanks for reading! Here is a summary of the key points:

  • Your website is not crawlable by Google
  • Google cannot index your site for some technical reason
  • Too much low-quality content
  • Your website is too difficult to navigate
  • Content is hidden deep in your website and difficult for Google to find

Now you know how to make your website come up on Google it’s time to take the actionable steps to make it happen! Be patient, as it will take time for Google to crawl and index your content – good luck!

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