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Seal the Deal: How to end a Blog Post

How to end a blog post isn’t as straightforward as it may seem. It’s the last impression your visitors get before they decide to take action or bid farewell to your website, possibly for good.

So, how can you make this moment count? What should you say, and what mistakes should you avoid?

Well, let’s jump right in and explore how to effectively conclude a blog post!

Table of Contents

Why a blog conclusion matters

Your blog conclusion matters because it’s the best place to summarize the main points of your article. It’s your final words to the reader and a great place for you to recommend or suggest actions.

You can ask your readers to:

  • Join your newsletter
  • Drop you an email with questions or thoughts
  • Act on your recommendations or suggestions
  • Explore more of your website’s content

In other words, your conclusion is your opportunity to make a lasting impression, so aim for it to be engaging, persuasive, concise, and genuinely valuable to your readers.

How to end a blog post: A simple template

Feel free to use this straightforward blog conclusion template and tweak it to match your specific requirements.

  1. Express Gratitude: Begin by thanking your reader for taking the time to read your article.
  2. Quick Recap: Provide a brief summary of the key points discussed in your post.
  3. Call to Action: Encourage them to engage with your content. Ask for their comments or suggest sharing your post on social media.
  4. Next Steps: Offer suggestions for related posts or content that can keep them engaged on your website.

Depending on your article’s topic, you might also want to add an inspirational section. For instance, if you’re writing about the challenges of starting a blog, a bit of encouragement can go a long way in helping your readers overcome those initial hurdles.

How long should a conclusion section be?

Not long! It’s a conclusion, so you will naturally wrap up your article in a succinct manner.

Start by thanking your reader for making it to the end of your article. Then, give a concise summary of your main points. Finally, go ahead and ask them to take whatever action you’d like – whether it’s leaving a comment, sharing your content, or something else entirely.

Of course, if you’ve written a lengthy article with thousands of words, your summary might naturally be a bit longer. However, it’s still a good idea to keep it as concise as possible to leave a strong impression.

Avoid these mistakes when ending a blog post

When wrapping up your blog post, avoid these missteps:

  1. Introducing New Ideas: Remember, it’s a conclusion, not a launchpad for new concepts. Save those for the main body of your article.
  2. Repeating Your Introduction: Instead of repetition, opt for a concise summary. Bullet-point the main takeaways from your article.
  3. Changing Your Tone: Consistency is key. Stick to the same tone throughout your article, whether it’s formal, informal, or friendly.
  4. Rambling: Keep it concise and to the point. Don’t wander off-topic.
  5. Avoid Bland Phrases: Spare your readers from overused phrases like “In summary…” or “In conclusion…” – they already know it’s the conclusion!

So, when you’re reaching the end of your blog post, keep these tips in mind to leave a lasting impression on your readers.

Final Thoughts on how to end a blog post

Thanks for reading this article, I hope you found it informative and useful. Here is a quick recap:

  • Your blog conclusion is the last chance to leave an impression with your reader
  • Thank your reader and provide a quick summary of your main points
  • Ask the reader for any actions you want (join newsletter, comment, share)
  • Suggest recommended posts they can read next

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