Premium SEO tools can be quite expensive, often costing over $100+ per month. For many of us, this price range may exceed our budget for an SEO tool. In this review, I’ll introduce a mid-range SEO and Keyword Research tool from SE Rankings that offers surprising value at a lower price point.
I rely on this tool daily for discovering new keywords and conducting SEO audits on my website, and this review is based on my personal experience using it.
Please note that this review focuses on the most important features based on my usage and is not an exhaustive list of all the tool’s capabilities.
SE Ranking Review – Table of Contents
- SE Ranking Free Trial
- SE Ranking Keyword Research
- SE Ranking Website Audit
- SE Ranking Competition Research
- SE Ranking On Page SEO Checker
- SE Ranking Blog
- SE Ranking Prices
- SE Ranking Essential Plan: Good for beginners
- SE Ranking Pro Plan: Good for SEO professionals or big sites
- SE Ranking Business Plan: Good for SEO agencies
- SE Ranking API
1. SE Ranking Free Trial
First, please note that SE Ranking offers a free trial for 14 days, and you don’t need to provide any credit card information.
The free trial gives you access to the Essential 250 plan, which I explain later, plus white label feature for 14 days.
The free trial grants you access to the Essential 250 plan, which I will explain in detail later, and also includes the white label feature for 14 days.
During this trial period, you can track up to 250 keywords, run a website audit on up to 40,000 pages, monitor 6,000 backlinks, and enjoy numerous other benefits.
2. SE Ranking Keyword Research
For me, the ability of an SEO tool to conduct keyword research is its most crucial benefit. Without keyword research, ranking for content can be extremely challenging.
The image below showcases the Keyword Research Overview page displaying the results of a query. With the Essential Plan, you can run up to 100 queries per day, providing you with ample opportunities to explore and discover valuable keywords.
SE Ranking’s keyword research tools allow you to:
- Thoroughly analyze keywords, providing in-depth insights into their relevance and potential.
- Discover valuable keyword opportunities that can help you expand your reach and attract more targeted traffic.
- Assess the difficulty of ranking for each keyword, allowing you to prioritize your efforts and focus on achievable goals.
- Access monthly search volumes for each keyword, helping you understand its popularity and potential traffic potential.
- Identify related keywords that can enhance your content strategy and broaden your keyword targeting.
- Uncover low volume keywords that may have less competition, allowing you to target niche audiences and increase your chances of ranking.
Learning how to do keyword discovery is an essential skill. Targeting a keyword that you have no hope of ranking for would only waste your time. On the other hand, focusing on a keyword that no one is searching for is equally ineffective.
The trick lies in finding keywords that align with both search demand and your realistic ranking capabilities. This is undoubtedly challenging, which is why it’s crucial to have a reliable keyword research tool that can assist you in uncovering keywords that meet these criteria.
You can easily filter keyword results using the filter box shown above. For instance, I can specify a maximum difficulty of 30, and any keywords more difficult than that will be automatically excluded from the results.
The Include and Exclude options further enhance your control over the results by allowing you to specify specific words that should either be included or excluded from the keyword suggestions.
I personally find the keyword research tool user-friendly, and with the filtering capabilities mentioned above, I can quickly narrow down and focus on the results that align with my interests and objectives.
In case I don’t find direct keywords that I can realistically rank for, I can simply click on the RELATED tab to explore additional keyword suggestions that might be relevant and suitable for my content.
Keyword Rank Tracker
When aiming to increase views on your website, one crucial task is tracking your rankings on Google and other search engines.
SE Rankings offers a reliable Keyword Rank Tracker that provides 100% accurate rankings for all your keywords across multiple search engines and countries.
By using this tool, you can ensure that your content is performing well and promptly address any issues that arise.
It’s also essential to check for keyword cannibalization, which occurs when multiple pages on your website rank for the same keyword. This can harm your ranking, so it’s crucial to address and resolve such instances.
By analyzing your keyword ranking positions, you can adopt a data-driven strategy, identifying and rectifying any issues that may arise and ultimately improving your organic search traffic.
3. SE Ranking Website Audit
To provide a comprehensive report on your website, you can use the Website Audit feature, which offers a graphical representation of your website’s SEO performance.
This feature provides a quick overview of any SEO issues that may exist on your website, allowing you to identify areas for improvement over time.
Moreover, you have the flexibility to schedule regular audits based on your preference, whether it’s weekly, monthly, or manually.
The Website Audit report can be conveniently emailed to you, ensuring that you can easily access and review it.
By leveraging the power of the website audit tool, you can monitor your progress as all the relevant metrics are graphed over time, allowing you to track your website’s performance.
It’s important to note that the website audit tool offers a wide range of metrics beyond what I’ve mentioned here, providing you with extensive insights into your website’s health and performance.
In addition to the Overview page, the tool includes several other menus that offer more detailed information, such as:
- Issue Report
- Crawled Pages
- Found Resources
- Found Links
- Crawl Comparison
SE Rankings’ comprehensive website audit tool checks for various issues, including:
- Website Security
- Crawling issues
- Duplicate Content
By addressing the issues highlighted in the audit, you can significantly improve your website’s performance and user experience.
The graphic above shows SEO issues horizontally with the number of issues found vertically. The colour indicates the severity of issue (red is error, yellow is warning, blue is notice and green is passed).
4. SE Ranking Competition Research
You can gain valuable insights into your competition by utilizing the Competition Research feature. Simply enter a domain, and SE Ranking will provide you with a detailed analysis of that domain.
Why spy on the competition?
- By examining your competitors’ rankings, you can expand the keywords you are targeting
- Check their backlinks, useful for outreach to get inbound links or guest blogging opportunities
- How much are your competitors spending on advertising?
By leveraging the power of competition research, you can gain a competitive edge and make informed decisions to enhance your website’s visibility and performance.
Discover the countries from which your competitors are receiving traffic by using SE Ranking’s comprehensive competition research feature.
This is just a brief overview of the extensive capabilities offered by SE Ranking’s competition research tool. With this tool, you can delve deep and uncover a wealth of information about your competitors.
Experience the power of this tool for yourself by trying it out for free using the widget provided below:
5. SE Ranking On Page SEO Checker
I only discovered this tool recently. It provides comprehensive on page SEO analysis for an individual page on your website.
In the above graphic, you can see in a glance, the SEO analysis of a page. The individual tests are grouped by topic and colour coded depending on how many tasks passed. Dark green meaning 90-100% pass with colours changing to light green, yellow, orange and finally red.
This graphic above displays the SEO tasks you need to complete to get a better score by priority. Clicking on the “View All Tasks” button will show all the tasks grouped by priority with a description of what needs to be done. A checkbox is next to each task so you can complete each task and then check it off.
The competitive comparison tool offered by SE Ranking allows you to compare the terms used on your page, which you are trying to rank for, against the top-ranked pages on Google for those terms.
With this tool, you can obtain a detailed list of terms, along with their appearances in various elements such as the title, description, headings, and content, among others. These metrics provide valuable insights into how your page measures up against the highest-ranked content on Google.
Although I haven’t personally used this tool yet, it appears to be a valuable resource for troubleshooting issues related to keyword density or the absence of important keywords in headings and other crucial areas of your content.
By leveraging the competitive comparison tool, you can fine-tune your content strategy, optimize your pages, and increase your chances of achieving higher rankings and visibility in search engine results.
6. SE Ranking Blog
SE Rankings runs a blog that has news and best practises for SEO people. Some of the topics covered are:
- Website Promotion
- SEO Analytics
- SE Ranking Tools
- Content Marketing
- On-Page SEO
- SEO Metrics
- Backlink Profile
- Website Audit
- Keyword Research
It’s great for learning more about how to use SE Rankings and more generally about SEO and Keyword Research.
7. SE Ranking Prices
SE Rankings offers a range of flexible payment options to suit your needs and budget. By adjusting the frequency at which your keywords are checked, such as daily, every 3 days, or weekly, you can enjoy savings of up to 20% or even 40%.
If you prefer to make a larger commitment upfront, you can opt for the annual payment option and enjoy significant savings. Alternatively, if you prefer to start with a month-to-month payment plan, you have the flexibility to do so.
When it comes to tracking your keywords, SE Rankings caters to your requirements with a wide range of options. Whether you need to track 250 keywords or even up to 20,000, you have the freedom to choose.
Additionally, SE Rankings offers a custom payment plan where you can select different options tailored to your specific needs, and the price will be calculated accordingly.
It’s worth noting that you have the flexibility to upgrade or cancel your plans at any time, ensuring that you have full control over your subscription.
With SE Rankings, you can find a payment plan that suits your budget and allows you to access the powerful features and benefits offered by this affordable SEO and keyword research tool.
8. SE Ranking Essential Plan: Good for beginners
If you’re just starting out and don’t need to track a large number of keywords, the SE Ranking Essential Plan is an excellent choice. As a beginner, this plan provides all the necessary features without overwhelming you with excessive tracking requirements.
As your website grows and you add more content, you can easily migrate to larger plans that accommodate your evolving needs. SE Ranking ensures that you can seamlessly scale your subscription as your website expands.
For customers with new websites, there’s an additional cost-saving option available. By selecting weekly ranking checks instead of daily checks, you can further reduce your expenses. Since it takes time to establish rankings, there’s no need to check your position every single day in the early stages of your website’s development.
The SE Ranking Essential Plan offers an ideal starting point for beginners, allowing you to manage your keyword tracking effectively while keeping your costs in check. As your website gains traction and you strive for growth, you can easily adjust your plan and unlock the full potential of SE Ranking’s capabilities.
9. SE Ranking Pro Plan: Good for SEO professionals or big sites
The SE Ranking Pro Plan is designed to cater to the needs of SEO professionals or websites with significant scale. By default, this plan allows you to track up to 1000 keywords, and there’s even an option to track more if needed.
One of the standout features of the Pro plan is the ability to have an unlimited number of projects. With each project typically representing a separate website, this flexibility allows you to efficiently track and manage multiple websites under a single plan.
Moreover, the Pro plan enables you to have up to 3 users, granting your team the necessary access and collaboration capabilities. Additionally, this plan supports white label reports, enabling you to provide professional SEO reports to your clients if desired.
The SE Ranking Pro Plan is specifically tailored for SEO professionals or those managing large-scale websites. With its robust features, expanded keyword tracking options, project management capabilities, and support for multiple users and white label reports, this plan empowers you to optimize your SEO efforts and deliver exceptional results.
10. SE Ranking Business Plan: Good for SEO agencies
The SE Ranking Business Plan represents the pinnacle of their offerings and is specifically tailored for SEO agencies. This plan sets the benchmark by defaulting to tracking up to 2,500 keywords, with the option to expand all the way up to a staggering 20,000 keywords.
For SEO agencies, this plan is well-suited to meet the demands of managing multiple clients and their diverse keyword portfolios. Although reaching the maximum capacity of 20,000 keywords comes with a higher cost of over $500+ per month, it can still be a worthwhile investment considering the value it brings to your SEO services and the ability to cater to a significant client base.
With the SE Ranking Business Plan, SEO agencies gain access to a comprehensive suite of features and capabilities, enabling them to effectively monitor and optimize their clients’ SEO performance. The extensive keyword tracking capacity, coupled with the flexibility to accommodate a large number of clients, makes this plan an invaluable asset for SEO agencies seeking to deliver outstanding results and maintain a competitive edge in the industry.
11. SE Ranking API
For SEO agencies or businesses that have developers you can directly access SE Ranking API. You can use this to create custom reports or do analysis that isn’t currently possible with the SE Ranking website.
If you’re considering SE Rankings as your SEO and keyword research tool, I highly recommend taking advantage of their free 14-day trial. It’s a great opportunity to explore the platform and see if it aligns with your needs and preferences.
During the trial period, you can test out the various features, functionalities, and benefits that SE Rankings offers. This hands-on experience will help you assess its effectiveness in boosting your website’s visibility, improving keyword rankings, and enhancing your overall SEO efforts.
Additionally, SE Rankings provides flexible pricing options, allowing you to customize your plan to fit within your budget. Whether you’re just starting out or running an established business, there’s a pricing option available that suits your financial resources.
By giving SE Rankings a try and tailoring the pricing to your specific requirements, you can gain valuable insights into its capabilities and determine if it’s the right SEO tool for you. So don’t hesitate to explore their free trial and discover the potential it holds for optimizing your website’s performance.