If you’re a budding blogger, small business owner, or freelance writer aiming to see your content on Google’s first page, you may be curious about how to do SEO by yourself. Don’t worry! Learning the essentials of Search Engine Optimization (SEO) is straightforward and can deliver quick results.
Whether you’re a novice blogger seeking to attract more readers, a small business owner aiming to reach a wider customer base, or a freelance writer looking to enhance your value, SEO can be your guiding light.
We’ll explore the factors that contribute to the perceived difficulty of SEO. The path to SEO mastery starts here, and the possibilities are endless.
Are you ready to conquer SEO? Let’s learn how to do SEO by yourself and grow your website!
How to Do SEO by Yourself: Table of Contents
How to Do SEO by Yourself: Introduction
SEO, short for Search Engine Optimization, encompasses a range of techniques and practices that can enhance your ranking on Google and other search engines.
Google’s mission is to deliver the most helpful, informative, and relevant content to searchers. Through a complex algorithm, it identifies the best content. By understanding the factors Google takes into consideration you can boost your potential to rank highly.
What are the Benefits of Good SEO?
Higher rankings. It’s that simple. The more you can optimize your content for search engines the more likely you can improve your content visibility and receive more organic search traffic.
Again, as stated above, your content must be primarily aimed at your audience not search engines. SEO is just to enhance already high quality, engaging, helpful and relevant content.
How to Do SEO by Yourself: What Makes SEO Hard to Learn
There are 3 main factors that can make SEO hard to learn, especially for non-technical people.
Let’s briefly go over these factors and how to address them.
Complexity of Search Engine Algorithms
Search ranking algorithms used by Google and other search engines are constantly changing. Every quarter, Google rolls out “core updates” that can significantly impact your ranking positions or even result in a complete loss of traffic to your site (trust me, I’ve experienced this firsthand).
When it comes to SEO, you’re aiming at a moving target. The best advice is to understand Google’s optimization goals. Instead of creating content solely for search engines, prioritize people-first content.
By dedicating your efforts to delivering high-quality content that is helpful, informative, and relevant to your audience’s queries, you maximize your chances of achieving a high ranking.
Technical Aspects of SEO
When it comes to optimizing your content for search engines, some level of technical knowledge is unavoidable.
It’s necessary to understand the structure of a web page and how each element can be leveraged for SEO purposes. Specifically:
- URL (web site link)
- Page Title (H1)
- Subheadings (H2 and H3, other headings are less relevant for SEO)
- Images (learn how to load images faster)
- Alternative text for images
- Website Table of Contents
- Meta Description (important to boost click through rates)
For more on where to place keywords within your content you can read this article: How do you add keywords to your website
Competitiveness of the Online Landscape
There is no avoiding competition online. Unless you have a very unique niche you will face competition from other websites.
For new or low-traffic websites, I recommend focusing on targeting low competition keywords. These keywords are relatively easier to rank for (assuming your content is good) and face less competition.
Avoid targeting short keywords (1-2 words) unless you already have substantial traffic and backlinks to your site. These keywords are highly competitive and challenging to rank for.
On the other hand, longer-tail keywords not only have a higher chance of ranking but also tend to convert better. Their extended length provides more context, making them easier to incorporate into your writing.
How to Do SEO by Yourself: Learning SEO as a Novice Blogger
As novice blogger learning how to do SEO by yourself is recommended. Just learning the basics of SEO can help in creating search friendly content.
For example, read this 29 tips and tricks for SEO article.
An analogy I sometimes use is that SEO can be like gardening. This analogy can help you understand the tasks you need to perform, here is the article: Improving your website is similar to gardening
Start with basic SEO practises and gradually expand your knowledge and skills
Overcoming SEO Challenges for Small Business Owners
The typical problem with learning how to do SEO by yourself is lack of time. This is especially the case for small business owners juggling many other tasks. SEO can often get sidelined, resulting in long term consequences for your website.
I would recommend for small business owners to invest in an SEO tool to help audit your website and content for you automatically. These tools will highlight any SEO issues found, categorize and prioritize them for you and give you suggestions on how to fix problems found.
SEO can be a time consuming activity, if you can’t dedicate time for this task you might want to hire someone to do this task for you.
Hire freelance writers and copywriters who know SEO so they can generate publish-ready content. This saves you time and effort.
For WordPress website owners I recommend using an SEO plugin. These plugins will score your content for SEO as your type and can help with headlines, keywords and meta descriptions.
Three well known SEO plugins are:
SEO for Freelance Writers
SEO is a crucial aspect of freelance writing. As a freelance writer, understanding SEO can help you attract more clients, increase your visibility, and improve your online reputation.
Small business owners, frequently pressed for time, often delegate content creation to freelancers. Freelance writers that understand SEO can provide content that is publication-ready, avoiding the need for an SEO expert to check the content for SEO problems.
How to Do SEO By Yourself: Basic Tips
Here are some basic SEO tips that can help website owners and bloggers produce more search friendly content:
- Conduct keyword research: Keyword research is the process of identifying the keywords and phrases that people use to search for information online. Use a keyword discovery tool to identify keywords to target. You can research competitor websites for inspiration.
- Use catchy headlines: Your headlines are the first thing that readers see when they come across your content. Make sure your headlines are clear, concise, and include your target keywords.
- Write high-quality content: High-quality content is essential for SEO. Make sure your content is well-written, informative, and engaging.
- Optimize your meta descriptions: Meta descriptions are the short descriptions that appear below your headlines in search results. Make sure your meta descriptions are clear, concise, and include your target keywords. Good meta descriptions are important to improve click through rates.
- Use internal and external links: Internal links are links that point to other pages on the website, while external links point to other websites.
- Optimize for mobile: More and more people are accessing the internet on their mobile devices, so it’s essential to optimize your content for mobile. Use an image optimization service to compress images.
How to Do SEO by Yourself: Final Thoughts
Remember, success may not come overnight, but with perseverance, dedication, and the right tools at your disposal, you’ll soon find yourself navigating the SEO landscape with confidence and reaping the rewards of increased visibility, engagement, and growth.
So, is SEO hard to learn? No, not basic SEO techniques. Once you have the fundamentals you can start writing content that ranks well.
Now you know how to do SEO by yourself. Still, it can be useful to automate some of the routine SEO tasks to make you more productive. Automated SEO audits to ensure your website stays free of SEO issues are highly recommended.
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