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Managing a Blog in the Digital Age: What You Need to Know

Managing a blog in the digital age is not for the faint-hearted—it demands a blend of creativity, technical skills and the ability to adapt to ever-evolving tech advances.

Managing a blog is a mix of creative tasks, such as writing and editing new content, and more technical or maintenance tasks such as backups, image compression and software updates.

Don’t worry, we’ll cover all the essential tasks you need to perform to keep your blog up and running. Let’s dive into the topic of managing a blog.

Introduction

As a new blogger or website owner, starting a blog can be both exhilarating and challenging. While it might be exciting to jump into content creation there are many other tasks you need to perform to growth and maintain your blog.

In the following sections, we will detail those tasks and where necessary provide tools or software that can help you carry out these tasks for you. I prefer to automate as many routine tasks as possible to leave me free to spend my time on creative tasks such as publishing new content.

Planning Your Content Strategy

It’s a great idea to plan out the content you want to produce in advance. You don’t need fancy software for this, a notebook and pen will work fine, or use a spreadsheet or online calendar. Whatever works for you.

Personally, I use the Notion app to track blog posts for me. I use the 1+4 strategy to produce content, where I plan four weekly blog posts on Monday and publish them from Tuesday to Friday. Over time, you’ll develop a routine that best suits your needs.

Get the Notion app

Securing Your Website From Hackers

managing a blog: protect your website against hackers

This task is often overlooked by bloggers or website owners, especially those new to blogging. Hackers, spammers and ransomware gangs will try to break into your website. Don’t think you are immune, these hackers will attack random websites looking for weaknesses to exploit.

My recommendation is to opt for a reliable hosting provider with a strong reputation for security. While the cheapest hosting plans may seem appealing, they often lack adequate protection against cyber threats.

Cheap hosting plans frequently overcrowd servers, hosting hundreds of websites on the same physical server. If one of these sites is compromised, it can potentially impact the performance of all others, including your own.

If you’re unsure which hosting provider to choose, I highly recommend SiteGround. I personally use it for all my websites, including this one. SiteGround offers excellent customer support, user-friendly dashboards equipped with essential maintenance tools, backup solutions, and more.

SiteGround Hosting

Finding or Creating Images

Blog posts need images. A visitor coming to your blog and seeing a wall of text without any images will likely leave. Images break up text and can illustrate points in your text.

However, the challenge lies in sourcing or creating these images. You generally have two main options:

Stock Photos

You can access free stock photos through sources like Google Images or other websites, or opt for paid stock photo sites. However, when using free images, ensure you have the proper usage rights by checking the license.

Websites such as Canva offer a vast collection of stock photos within their paid plan, with a more limited selection available in their free plan.

Generative AI

Emerging generative AI tools like ChatGPT now offer image generation capabilities. Access to the image generation feature in ChatGPT requires a paid subscription.

Using a generative AI image tool involves providing a text description of the desired image. With practice and effective prompting, users can generate visually appealing images.


Dealing with large image file sizes is crucial, requiring cropping, resizing, and compression before uploading them to the website.

This process can be done manually or automated using software tools. I suggest Imagify, an image compression service that significantly reduces file sizes. WordPress users can easily integrate Imagify into their websites using a dedicated plugin, ensuring seamless compression of images as they are uploaded.

Best of all, Imagify offers a completely free plan that covers the first 20 MB of image data per month, which is more than enough for most bloggers’ needs.

Get Imagify

Comment Moderation

As your website or blog expands, you’ll probably begin to receive comments. It’s essential to enable comment moderation to prevent your site from being inundated with spam comments promoting various services and products.

Spam comments not only tarnish your reputation but can also impact your search rankings. Therefore, it’s crucial to review comments before approving them for publication.

managing a blog: turn on comment moderation

If your blogging platform lacks built-in comment moderation, you can use third-party solutions like Disqus to include this functionality seamlessly.

Turn off WordPress comments

Backups and Maintenance

young man at a datacentre

I highly recommend the automatic backup of your website daily if possible. Depending on your hosting provider and plan, you should have options to schedule regular backups. This is particularly important due to the threat of ransomware attacks. If your site falls victim to such an attack and you don’t have backups, you may be forced to pay the ransom or risk losing all your website content.

Additionally, backups serve as a safeguard against failed software upgrades that could potentially break your site. By reverting to a previous working version, you can mitigate any issues while waiting for software fixes.

managing a blog: take daily backups of your website

You have the option to install plugins for site backups, but it’s generally preferable to rely on backups provided by your hosting provider. Hosting provider backups place less strain on your website and are assured to function correctly.

In my experience, plugin backups are more prone to failures due to timeouts or software glitches, so they are not the recommended choice.

Understanding SEO

SEO (Search Engine Optimization), which includes keyword research, is a vast subject that I extensively cover on this site. In short, you should optimize all your content to improve your ranking potential.

In practice, this involves:

  • Conducting keyword research for your blog topic to discover relevant, rankable keywords.
  • Prefer low competition keywords, particularly when you’re new to blogging.
  • Adding selected keywords into the blog title, headers, subheaders, and text.
  • Adding a meta description for each blog post.

These tips merely scratch the surface. You don’t have to be an SEO expert to start blogging, learn as you progress, and you’ll gradually discover good strategies.

Keyword Research Checklist

Analyze a web page for SEO Issues

Understanding what a Search Term Is

How to Make Money

Unless you are a hobbyist you want your blog to make money. How can you achieve this? Here is a quick overview of some common methods of making money from blogs:

Monetization MethodProsCons
Advertising– Passive income – Scalable– Intrusive ads – Dependency on traffic
Affiliate Marketing– High earning potential – Flexibility– Trust issues – Variable income
Sponsored Content– Lucrative – Creative freedom– Disclosure requirements – Alignment issues
Digital Products– Passive income – Brand building– Time-intensive – Market saturation
Membership/Subscriptions– Recurring revenue – Community building– Content demands – Audience size

More methods exist, and naturally, you can combine these approaches to suit your needs and your audience’s preferences. Experimentation is key to discovering what works best with your audience and yields optimal results for your blog.

Passive Income From Blogging

How Do You Make Money Blogging?

Final Thoughts

Thank you for reading! Here are the key points:

  • Blog management involves both creative and technical aspects.
  • Plan your content creation ahead of time.
  • Use SEO and keyword research to improve your ranking.
  • Optimize images by compressing and resizing them.
  • Implement daily automated backups for your website.

Stay informed about the latest advancements in generative AI, software, and monetization strategies.

Keep learning and producing content consistently. With discipline and focus, your blogging efforts will bring success. Best of luck!

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