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Low Competition Keywords: Add to Your SEO Toolkit

Unlock the hidden power of SEO by harnessing the often-overlooked potential of a Low Competition Keyword in your digital strategy.

Let’s look first at a common scenario:

Andy has a website on fasting and keto diets. He has been interested in this topic for a while and since he has started fasting and changed to a keto diet he has lost weight and feels much better!

Given his experience and his enthusiasm on this topic he has been writing about keto diets and fasting for a while. He spends a lot of time on the articles, they are really well written, they look great too! Plenty of images and good formatting.

The problem is though, no-one is reading his content! It’s maddening, he has spent so much time and effort writing them, he knows they will help people just starting out. If only people would read them…

He sees competitor websites doing much better than his site even though his content is better! He’s really frustrated and, if he was being honest, a little depressed. What is he doing wrong? He has no idea…

Andy’s problem is he targets keywords he has no chance of ranking for. No matter how high-quality your content is, you won’t be able to outrank well-established and well-resourced rivals in highly competitive topics.

You need a different strategy…

That strategy is to use keywords that have low, or zero, competition.

Table of Contents

Introduction

easy, hard options
low competition keywords are easy to rank for

Low competition keywords are keywords that are easy to rank for. That doesn’t mean you can get on the first page of Google with a low quality article though. You still have to write high quality content and continuously optimize your content to succeed.

Low competition keywords are usually:

  • 3-5+ words in length
  • low monthly search volumes (less than 100 queries per month, perhaps much less)
  • low competition – which means easy to rank for

Below is a graph showing the search demand curve. The three sections of the graph are:

The Fat Head

A small number of keywords have very high search volumes, this is “The Fat Head” section in the graph below. Ranking on the first page of Google for these keywords is insanely difficult unless you have a very large website with enormous number of backlinks (links from other websites that link to your website).

The Chunky Middle

The next section, called “The Chunky Middle”, has good monthly search volume, it’s possible to rank for some of these keywords if you have an established site with plenty of content and a decent number of backlinks.

Long Tail

The third and final section is the “Long Tail”. This sections consists of billions and billions of keywords that have small, and sometimes very small, monthly search volumes. In fact, according to Google, 15% of queries have never been searched for before.

The Search Demand Curve

So we can consider long tail keywords to be, in general, the less-competitive keywords. A long-tail keyword usually implies an unpopular or low demand keyword but in some cases long-tail keywords can be highly competitive.

For instance “how to make money online” is long-tail and highly competitive and difficult-to-rank for keyword.

Impact On SEO

Keywords with low competition make up the majority of searches. Here is an analysis of 4 billion keywords:

search volume distribution of 4 billion keywords

The vast majority of searches (94.74%) have very low volume, 10 or fewer searches per month.

Google reaffirms 15% of searches are new, never been seen by Google before

https://searchengineland.com/google-reaffirms-15-searches-new-never-searched-273786

Keywords with Low Search Volume

You may think why target keywords with a low search volume? I want keywords with a high search volume!

That’s understandable, but those keywords will be targeted by competitors. You can get the same traffic by targeting multiple low search volume keywords in the same article. Just ensure the keywords are related.

0 Competition Keywords

Some keywords can be so niche or obscure they have no competition – zero. Are they worth targeting?

Well, if they are relevant to your audience, yes!

Find a balance between competition, search volume and relevance. Don’t target keywords that are not relevant to your topic or audience.

Reasons and Benefits

competition

1. Long Tail Keywords are Less Competitive

Targeting competitive keywords seems like a great idea, you could get a lot of traffic to your site if you appeared on the first page of Google. But the reality is you are never going to appear on the first page because bigger, better resourced, more popular websites already have their content on the first page.

If your website is new it will be almost impossible to rank on the first page of Google for popular keywords.

Far better to rank on the first page for less popular terms, at least you will get some search traffic.

2. Less Competitive Keywords are Easier to Write Content For

Why? Because they are generally a longer phrase consisting of three or more words the intent of the visitor is clearer. To learn more about search intent read this: A guide to mastering search intent for bloggers.

It is generally easier to answer a question or provide information to a very specific query than a more general query. For instance, take these search queries:

  • Bitcoin
  • What is Bitcoin?
  • Can I buy Bitcoin with cash?

The more specific the question or search the easier it is to answer and the shorter your answer needs to be. Shorter answers mean you can write more content than you could for a more general search query.

Read more on short form content vs long form content.

3. Huge Numbers of Untapped Keywords to Target

You can compound traffic to your site by writing lots of content targeting low search volume keywords. Each article will only bring in a small amount of traffic but will be easier to write. Eventually, your traffic will compound over time.

There is a huge volume of long tail keywords to address so, no matter your industry, you will not run out of content to write.

4. Targeting Under-Exploited Keywords Means Plenty of Fresh Content – Good for SEO

To get a reasonable amount of traffic to your website you will need to write plenty of content since unpopular keywords will have low monthly search volumes.

Writing a lot of content is good for SEO. Google likes fresh, original content which will boost your chance of ranking well for these keywords.

In addition, adding plenty of links between pages, will also boost your SEO and ranking potential.

5. Long Tail Keywords Have High Conversion Rates

low competition keywords can boost conversion rates

In the example with Bitcoin mentioned earlier, longer keywords indicate visitors progressing further down the sales funnel, closer to making a purchase. For content aimed at selling a product or service, what truly matters is the conversion rate – the percentage of visitors who make a purchase. Targeting low-competition keywords you can rank for leads to both higher rankings and a better conversion rate.

Boost your Click Through Rates

How to Find High Traffic Keywords with Low Competition

Reddit

You will find many people discussing many topics on Reddit. Discussions are organised around sub-communities. You can search for your niche or just google for the best Reddit community to join. Take a note of the questions users are asking, you can write blog posts answering those questions.

To find the best furniture community on Reddit for furniture do a google search and restrict results to site:reddit.com

Check Competitor Websites

Analyse websites from your competitors to check what keywords they are ranking for. You don’t need a keyword research tool for this, although if you have one it will be a lot quicker.

For each article check the title (H1) and subheadings (H2,H3) to see what keywords are being targeted. Perhaps your competitors are targeting keywords you haven’t thought about.

For a quick competition analysis you can use the competitor research tool from SE Ranking. Just type in the domain of a competitor website to see the results.

SEO plugins such as Yoast and AIOSEO

The paid version of SEO plugins usually provides help with finding keywords. Here is Yoast SEO plugin showing related keyphrases:

Yoast related keywords
Source: https://yoast.com/focus-on-long-tail-keywords/

Software

Premium SEO Tools

Some of the best know SEO tools that help with keyword research are:

Premium SEO tools can cost over $100+ per month to use. They do provide a huge amount of information to help you find the right long tail keywords to target though.

Source: https://www.semrush.com/blog/how-to-choose-long-tail-keywords/

If your budget doesn’t stretch that far don’t worry, I wrote some posts on more affordable SEO tools you can use.

Final Thoughts

Thanks for reading! The takeaway is that each article focused on keywords with low competition can generate a modest amount of traffic monthly, with a higher conversion rate compared to highly competitive keywords. Consistently writing content focusing on these less competitive keywords, your overall traffic will steadily increase.

If you found this article helpful, we’d love to hear from you. Please consider leaving a comment or sharing it on social media using the buttons below. Your support means the world to us!

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