Is my website mobile friendly? If you haven’t asked this question, you might be losing more than half of your potential audience in an instant.
Think of a mobile-friendly website as a key that unlocks massive traffic. In many places, mobile traffic now surpasses desktop usage.
In this blog post, we’ll delve into the importance of mobile optimization. We’ll guide you on how to check your website for mobile friendliness and provide tips on how to make your website mobile-friendly.
Let’s dive in to the topic of is my website mobile friendly.
Table of Contents for Is My Website Mobile Friendly
- Why Mobile Optimization is Important
- How Mobile Usability Affects SEO
- How to Check Your Website Is Mobile Friendly
- Tips for Making Your Website Mobile-Friendly
- Is My Website Mobile Friendly: Final Thoughts
Why Mobile Optimization is Important
Every year the number of mobile users increases. Check out the latest stats here: Worldwide Smartphone users
Mobile users are constantly on their phones throughout the day – this is a fact that needs no statistics for confirmation. Just observe people at bus stops, strolling down the street, or even drivers paused at traffic lights. Isn’t it clear how integral mobile phones have become in our daily lives?
Bounce rates on mobile are strikingly higher than on desktop (67% vs 32%). This reveals that mobile users have less patience for slow-loading sites:
- A 3-second delay increases bounce rates by 32%.
- A 5-second delay skyrockets them to 90%.
- And a delay of up to 10 seconds? Bounce rates soar by 123%.
Consider this: nearly everyone has a mobile phone. Data Reportal indicates that 96.6% of individuals aged 16-64 own one.
Source: Mobile vs Desktop stats 2023
Is my website mobile friendly is a question you absolutely need to ask – and if the answer is no then you need to make it mobile friendly as quickly as possible. Imagine the vast audience you could reach. Don’t you want to tap into this huge potential?
How Mobile Usability Affects SEO
Mobile usability, or lack of it, does affect your ranking potential and impacts SEO. The reason is, Google uses the mobile version of your website for crawling and indexing.
While it isn’t required to have a mobile version of your website to be indexed by Google it is very strongly recommended (Google’s words).
To read more about mobile-first indexing and Google’s recommendations for a mobile version of your website, check out their documentation: Mobile-first indexing: Best Practises
Local SEO: Mobile devices are often used for local searches, such as finding nearby businesses or getting directions. Having a mobile-friendly website can improve your visibility in local search results and help attract local customers.
How to Check Your Website Is Mobile Friendly
Google provides a free website tool to check how mobile friendly your website is.
It offers a quick and easy test of your website and will diagnose any mobile usability issues that may be present.
Typically, the test will take under a minute to run. Just enter the URL of the web page you want to test, whether it’s the home page or a specific page on your website.
The best part? You don’t require a Google Search Console account to perform this test. So, to answer the question is my website mobile friendly just run the Google mobile friendly test and find out.
Tips for Making Your Website Mobile-Friendly
Here are some tips to help you create a mobile friendly website.
Use a Mobile Friendly Theme
First, and foremost, use a mobile friendly theme. I also recommend your choose a fast, lightweight and minimal theme for speed (speed is an important ranking factor).
For WordPress users there are many themes to choose from. This website uses the GeneratePress theme along with the GenerateBlocks plugin to provide some additional Blocks that work with the WordPress editor. It’s a highly recommended theme that is fast, mobile friendly and supports all the latest standards, it comes in a free and premium version.
Compress Images to Speed Up Your Website
A slow-loading website not only frustrates users but also leads to lost customers and revenue, especially for mobile users. One primary culprit for slow-loading pages is large images. That’s why I highly recommend using an image compression service or plugin.
Imagify is an excellent option for compressing images on any website. Simply upload your images to the website, and compressed versions will be generated for you to download. If you’re using WordPress, there’s even a convenient plugin available. The free version of Imagify offers a generous 2 MB quota, and if you need more, there are paid plans to choose from.
Don’t Use Popups
They annoy users and can result in visitors leaving your site. Google will also penalize websites that use large popups.
Use banners instead of popups
Mobile Friendly Forms
When pondering the question, “Is my website mobile friendly?”, don’t overlook forms. Common features like “Contact Us” or “Join Our Newsletter” forms are crucial. They must display correctly on mobile devices to ensure user convenience.
To nail this, I suggest using a mobile-friendly forms builder. For WordPress users, WPForms stands out as a top choice. Renowned in the WordPress community, it provides both free and premium options. Wouldn’t you agree that ensuring your forms are mobile-friendly is essential?
Touch Friendly Buttons and Links
When using mobile devices, people interact with buttons and links using their fingers. Whether they have small or large fingers, it’s crucial to have buttons and links that are properly spaced and easy to tap.
Moreover, it can be challenging to identify images with associated links on mobile devices, especially without hover effects. To address this, you may want to consider including a text link below the image, making it clear to mobile readers that a link is associated with the image.
Is My Website Mobile Friendly: Final Thoughts
Thanks for reading! Here is a quick recap:
- Mobile friendliness is important – many users will access your site on their smartphone
- Choose a mobile friendly theme that is fast loading
- Compress images to speed up your website
- Don’t use popups – use banners instead
- Check your website using Google’s free mobile website test tool
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