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Internet Presence Management: Spark a Surge In Website Traffic

In a digital era where attention is currency, mastering internet presence management can dramatically increase your website traffic, turning a slow stream into a roaring wave.

Mastering your internet presence is essential for standing out. It’s more than just being online — it’s about crafting a powerful presence that engages your audience.

Integrating SEO knowledge, regular blogging, smart social media engagement and robust tracking is a great strategy for online success.

Let’s explore effective strategies for managing your online presence and discover how these can dramatically boost your website traffic.

Definition of Internet Presence Management

First, let’s start with a definition. A side note, this concept is also called Online Presence Management which is the term Wikipedia uses. Here is the definition from the Wikipedia site:

Online Presence Management

The process of creating and promoting traffic to a personal or professional brand online.

This process combines:

  • Web design & development
  • Blogging
  • SEO
  • Pay-per-click Marketing
  • Reputation Management
  • Directory listings
  • Social Media
  • Link sharing

And other avenues to create a long-term positive presence for a person, organization, or product in search engines and on the web in general.

Source: Online Presence Management, Wikipedia

Internet Presence Management improves visibility, customer accessibility, loyalty, and positive reviews, resulting in more leads, sales and customer satisfaction.

In the next sections we will examine the key components of an effective internet presence and how to maintain, monitor and improve it over time.

Build a Website or Blog

If you don’t have your own space you control on the internet, it’s time to create one. Being on social media doesn’t count because you can be kicked off or lose all visibility through algorithm changes or platform policies.

You need to own and control your own space, either a website or blog.

For a solid foundation, your website should feature:

  • Home Page: Showcase your unique value proposition here. What sets you apart?
  • About Us Page: Offer a snapshot of your journey and the people behind the vision.
  • Product/Service Pages: Detail what you offer, making it clear and compelling for visitors.
  • Contact Us Form: Ensure you’re accessible, inviting inquiries and opportunities.
  • Blogging Section: Share insights, updates, and engage with your audience regularly.

These pages are the minimum requirements for any business that sells products or services online. However, if you’re running a blog, you can focus primarily on publishing blog posts. It’s still advisable to add a “Contact Us” page, allowing readers to get in touch with you.

For those looking to set up a blog or website, particularly with WordPress (though similar principles apply to other platforms), here are some foundational steps to ensure success:

  • Choose a Quality Hosting Provider: Don’t just go for the cheapest option. Your hosting provider impacts your site’s speed, reliability, and security. While budget is important, consider the value of good performance and support.
  • Select a Fast, Lightweight Theme: Page load speed is crucial for user experience and SEO. A streamlined theme helps your site load faster, keeping visitors happy and engaged. Recommended: GeneratePress
  • Minimize Plugin Use: Plugins add functionality but can bog down your site. Be strategic, only install essential plugins to improve site speed and security.
  • Prioritize Security: Protect your site from threats by implementing security measures. This includes using strong passwords, keeping software up to date, and considering additional security plugins. Recommended: SiteGround Security Plugin (free)
  • Install an SEO Plugin: SEO plugins guide you in optimizing your content for search engines, enhancing your site’s visibility and ranking potential. Many offer free versions with the option to upgrade for more advanced features. Recommended: All in One SEO

For hosting, I recommend SiteGround, especially for WordPress users. It stands out for its WordPress optimization, robust security measures, excellent customer support, and user-friendly management tools. While many themes and plugins offer free versions, consider upgrading as your site grows to access more comprehensive features and support.

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Leveraging Social Media to Promote Your Content

internet presence management: leverage social media

Once you’ve crafted and published content on your website or blog, the next critical step is promotion. This is where the power of social media becomes invaluable.

To effectively use social media for promotion:

  • Create or Repurpose Content: Create social media posts that provide value. Whether it’s educational, informative, or entertaining, ensure it resonates with your audience. Include a link back to your website to boost traffic and grow your readership.
  • Break Down Blog Posts: Transform your blog content into bite-sized, shareable pieces suitable for social media. This approach helps you capture the interest of those who might not visit your blog directly. The goal is to engage them where they are — on social media — and potentially convert them into followers or website visitors.

By adopting these strategies, you turn social media into a powerful channel for promoting your content, expanding your reach, and increasing your online presence.

Include a link to your website or blog in your social media profile or bio.

Fueling Your Internet Presence

Publishing new blog posts or content regularly can boost your visibility in Google’s search results, attracting more traffic. To increase your online traffic, aim to post 2-4 times a week, focusing on quality content. Ideal blog post length is around 1400 words, or a seven-minute read, as this duration maintains reader engagement.

Internet Presence Management: Aim for blog posts that take 7 minutes to read.
engagement drops off after 7 minutes, Source: Medium

Before writing, conduct keyword research to ensure your content is relevant and sought-after. Focus on low-competition keywords, which are easier to rank for despite lower search volumes. This strategy is effective until your site gains popularity, allowing you to target more competitive keywords later.

For keyword research, SE Ranking is a recommended tool due to its affordability and comprehensive features, including competition analysis and SEO checks.

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Fine-Tuning Your Strategy With Analytics

fine tuning your strategy with analytics

Not all your content will do well. Still, you want to know what content resonates with your audience or what content bombs. For that, you will need analytics software.

The software consists of a website report tool and a script that will track and measure website visitors, how long they stay on a page and many other useful metrics for you.

For those new to the analytics game, starting with a user-friendly tool can make a world of difference. While Google Analytics is the go-to for many, its complexity might be overwhelming for beginners. Clicky emerges as an excellent alternative, offering simplicity without sacrificing depth of analysis. WordPress users benefit from a straightforward plugin for installation, and those on other platforms can easily integrate Clicky by adding a script to their pages.

With Clicky or a similar tool in place, every visit to your website is tracked, providing you with detailed reports on your content’s performance. This data is invaluable for adjusting your strategy, ensuring you’re always creating content that resonates with your audience.

clicky - previous and next pages
Clicky reports – see for each page where visitors arrived from and where they went next
Get Clicky

Keep an eye out for future trends and new technologies. You don’t want to miss the boat. For example, generative AI is already reshaping content creation, offering a glimpse into the future of online presence management.

If AI sounds like uncharted territory, it’s time to dive in. Tools like ChatGPT are transforming how we approach content, offering assistance with:

  • Generating content ideas
  • Crafting blog outlines
  • Correcting spelling and grammar errors
  • Conducting research for posts

Exploring how to engage with ChatGPT for these tasks can significantly streamline your content strategy. Learn more about how to use Chat GPT prompts for writing tasks.

Looking forward, other advancements that will influence your internet presence are:

  • Voice Search Optimization: With the rise of voice assistants like Apple’s Siri, Amazon Alexa, and Google Assistant, optimizing for voice search is becoming increasingly important.
  • Augmented and Virtual Reality (AR/VR): These technologies offer new ways to engage users, from immersive experiences to enhanced product previews.
  • Privacy Regulations: Laws like the GDPR (General Data Protection Regulation) in Europe are shaping online practices, emphasizing the need for compliance and user data protection.

AI Written Articles: The Future of Blogging and Content Creation?

Final Thoughts

Thanks for reading! Here is a quick recap of the main points:

  • The process of creating & promoting traffic to your online brand or business
  • It combines SEO, blogging, social media promotion and more
  • Don’t forget to track and measure your content and fix failing content

Your internet presence determines the success, or failure, of your online business or blog. Innovate, adapt, and evolve — these are your keys to not just surviving but thriving online.

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