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How To Master Do It Yourself SEO

Unlock the secrets to mastering do it yourself SEO, transforming your website from invisible to invincible without spending a penny on experts.

Embarking on self-taught SEO is a game-changer, transforming your website from hidden gem to search engine standout.

The real power of DIY SEO lies in its ability to make you nimble, allowing for real-time strategy shifts based on actual performance.

Every aspect, from technical setup to creative content, must be fine-tuned. Yet, the payoff in visibility, traffic, and engagement justifies the effort, setting your site and brand up for sustained online success.

Let’s dive into the topic of do it yourself SEO!

Table of Contents


Are you considering do it yourself SEO? It could be financial reasons or you may want to know the in’s and out’s of SEO. Whatever the reason let’s go over some of the benefits of doing you own SEO work.

What is SEO?

SEO, or Search Engine Optimization, is the fine tuning of website content to be more easily crawled and indexed by search engines.

Why is SEO such a big deal?

Do It Yourself SEO

Why SEO is Important

be seen

High rankings mean more people can find you, boosting visits to your site without paying for ads.

save money

While it takes effort, SEO is less expensive than paying for every click to your site through ads.

build trust

Sites on the first page of Google are often trusted more by users. SEO helps you get there.


SEO isn’t just about pleasing Google; it’s also about making your site better for visitors. A great user experience keeps people coming back.

stay competitive

Chances are, your competitors are doing SEO. Keeping up means you won’t be left behind.

stay current

SEO requires you to keep your content fresh and relevant, which is exactly what your audience wants.

SEO is more than just keywords — it’s about creating a quality website that attracts visitors.

Step 1: Understand Your Audience and Their Search Intent

do it yourself SEO: Understanding your audience and search intent

Who are you writing for? Identifying your primary audience is crucial. If you’re uncertain, it’s time well spent to discover who they are. After all, you can’t cater to everyone — people’s needs, desires, and interests vary widely.

Pick a niche and then define your target audience. I’ve written about finding your primary audience before.

Equally important is understanding search intent., a concept that’s often overlooked. Search intent is about understanding the real motives behind someone’s search query. Generally, there are four main types:

  • Informational
  • Research/Educational
  • Commercial
  • Transactional

By recognizing these search intents, you can write content that is more tightly focused not just on your primary keywords but on the audience’s search intent.

Consider this: a user ready to buy isn’t looking for basic information, they’re looking for compelling reasons why your product or service stands out.

Do you see how a deep understanding of search intent allows you to fine-tune your content to meet your audience’s needs more precisely?

Step 2: Master Keyword Research

Keyword research is the process of finding keywords (phrases that people type into Google search) that are relevant for your target audience. For bloggers using self-taught SEO—or website owners—this is a core skill to learn.

Think about it: some keywords, while seemingly relevant, may be out of your reach due to high competition. Others might draw no crowd, leaving you with top rankings but no audience to show for it.

You need to careful consider which keywords to base your blog posts on. Getting your keyword strategy wrong can result in a lot of time and effort with not much to show for it.

Here’s a lifeline: keyword research tools. Yes, the top-tier ones might burn a hole in your pocket with prices soaring over $100 a month. But don’t lose heart. Starting with a mid-tier tool can be just as effective without breaking the bank. My go-to? SE Ranking. It’s not just a keyword research tool, it offers competition analysis, on-page SEO audits, and keyword tracking.

Why not give it a whirl? Use the widget below, type in a keyword phrase, and explore the insights a keyword research report can offer.

Step 3: Optimize Your Website Structure

Splitting your blog post’s into smaller subsections is helpful for readers. Even better, adding a table of contents that links to each subsection allows readers to quickly jump to a section they’re interested in.

Note: Google will index all the links from the table of contents giving you more chances of ranking for keywords found in the title subheaders.

The latest version of Google’s SEO Starter Guide states you don’t need to focus on the number and order of headings in your content (Source: Things we believe you shouldn’t focus on).

Consider adding a “Recommended Posts” section to the bottom of your blog posts to give readers more content to read on your website. Add internal links throughout your blog post’s to related posts.

Self-managed SEO requires you to have a good working knowledge of your website structure and how to optimize it for search engines.

Step 4: Create High-Quality Content

It cannot be overstated how important high quality, original content is for your readers — and for Google. The reason readers will keep coming back to your website time and time again is because of the content.

Educate, explain, answer questions your customers or readers may have. Provide opinions, hot takes or just your thoughts on topics relevant to your niche.

Writing people-first content

What is Readability?

Step 5: Optimize On-Page Elements

do it yourself SEO: Optimize on-page elements

Your primary concern is writing high quality content for your audience, afterwards fine tune on-page elements for search engines.

Once you have researched your primary keyword — the topic your blog post will be about be sure to include it multiple places on your blog post. Here is where you should place it:

  • Title (appears in Google search results page)
  • Header (H1)
  • URL (web page link)
  • Subheaders
  • Image alternative text
  • The normal text of your blog post
  • Meta description (appears in Google search results page)

For more on what parts of your blog post appear on Google’s search results page, visit the SEO Starter Guide section here: Influence how your site looks in Google Search.

The more your primary keyword appears in the blog post content the more Google knows it’s an important phrase and more likely you will rank for it. Be careful though: keyword overstuffing is bad and you could be penalized for it. Try to keep your keyword density between 0.5 – 2.5%. Calculate this by dividing the number of times your keyword appears by the total number of words for the blog post.

Step 6: Enhance Website Performance

Speed is important for both visitors and Google. A slow loading website will be annoying for visitors and will likely lead to visitors “bouncing” — or leaving your website.

Check your bounce rates and exit rates to see if you have a problem with visitors leaving your site soon after arriving.

For WordPress users, I recommend using a lightweight and fast theme with minimal plugins to keep your site speedy. Whatever your blogging platform keep extra modules or plugins to a minimal.

Consider using a CDN (Content Delivery Network) if you have overseas visitors and you are targeting multiple countries.

Step 7: Track Website Visitors

Do it yourself SEO: Ensure you track website visitors

It’s essential to track visitors to your website. If you are learning SEO by yourself, you need to learn from your mistakes. By tracking and measuring visitors to your website you can discover which pages they visit, where they spend the most time,and which pages they exit on.

Addressing underperforming content becomes straightforward with this insight, allowing you to tweak or eliminate what doesn’t work and double down on successful strategies.

While Google Analytics is a powerful option, it can be daunting for beginners. For a more user-friendly alternative, consider Clicky. It offers a straightforward analytics experience, covering all the basics for free. Should your needs grow, upgrading to a paid plan for more advanced reports is seamless.

Isn’t it better to make informed decisions based on data rather than guesswork?

Get Clicky

Final Thoughts

Thank you for sticking with us! Here’s a brief recap to solidify your learning:

  • Embrace the flexibility of the DIY SEO strategy, especially suitable for bloggers or small-budget website owners.
  • Dive into keyword research to pinpoint the most impactful keywords for your content.
  • Sharpen your focus on a specific niche and target audience to increase relevance and engagement.
  • Build a foundation with essential SEO skills to enhance your website’s visibility.
  • Boost your site’s speed by choosing a fast-loading theme and keeping plugins to a minimum.
  • Regularly monitor your site’s traffic and optimize or remove content that isn’t performing well.

After reading this blog post, I hope you have an appreciation of self-taught SEO and how it helps your website grow. Prioritizing high-quality, original content that informs and educates your target audience.

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