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How Can I Get My Website Noticed? – 10 Powerful Ways

What if your blog could attract thousands of readers? These ten powerful tactics can make that a reality!

It’s not just software that is sold online, online purchasing is used by most people now. People use the internet for research, reviews, opinions and will look online first for most purchasing decisions. Post-Covid even purchasing groceries is routinely done online.

In short, if you don’t know how to get your blog noticed on Google and are not selling online you are leaving money on the table.

Table of Contents

Write High Quality Content

One of the most critical factors in getting your blog noticed is creating writing high-quality, original content. This approach is the most effective and cost-free method for attracting consistent organic traffic to your site.

You don’t need to be a great writer to start blogging on your website. Just start and over time you will improve, just as with any other skill. Consistency in producing high quality content will give you huge rewards in time.


Companies who blog get 97% more links to their websites.


Let’s list some of the benefits of writing quality content on your website.

Educate Your Customers About Your Company

educate customer

Your writing informs your readers about your company, your values and how you do business.

You can talk about:

  • Your products and services (obviously)
  • Your customer service
  • How you do business
  • Your team
  • The history of the company
  • Changes to how you do business
  • New products or services you will be introducing
  • Suggest new products, services and ask for feedback

And so on…

Build Trust

In learning how to improve the visibility of your blog, building trust with your audience is crucial. When visitors understand more about you and your business ethics, their trust in you grows. This is why customer reviews are prominent on many e-commerce sites.

Trust is fundamental; without it, visitors may question the legitimacy of your blog, wondering if it’s reliable or just another online facade. Establishing trust not only helps in selling products or services online but also plays a vital role in increasing your blog’s visibility and credibility.

Creating More Content Allows You to Rank for a Wider Range of Keywords

The more content you write, the more keywords you rank for. You might not be targeting keywords but you can rank for them anyway.

By writing consistently you will inevitably rank for many keywords on the topics you write about. If you focus on topics important to potential customers then you can expect potential customers to find your content and read it.

Write Frequently to Boost Search Engine Visibility

Write content every week, ideally several times a week. Search engines prefer websites that update frequently.

The more you write, the more keywords you will rank for, the more times you will appear in search results and the more traffic you will get to your website.

If you not great at writing you can use copywriting tools to help.

Update Your Old Content to Get More Views

Search Engine Journal wrote about the benefits of updating their old traffic. They found 2x increase in pageviews over a year.

update your old content
Updating your old content can boost your traffic

Look at the keywords you rank for on a page (use Google Search Console to do this). You will likely find keywords you were not deliberately trying to rank for.

Rewrite your article and include relevant keywords you are ranking for already according to Google.

SEO Is Important for Traffic

SEO is a big topic so I won’t go into detail in this section. For a quick refresher for on-page SEO issues look at this article: 29 SEO Tips and Tricks to help you rank better in Google.

I will just mention one SEO issue here that doesn’t get the attention it deserves.

Write Compelling Headlines

Learning to write compelling headlines can make a huge difference!

The headline will decide if the visitor will bother to read the article. Boring content will cause the visitor to bounce. You don’t want them to visit a competitor’s website do you?

Tips for writing better headlines:

  • Make them punchy
  • Use numbers, 5 ways…, 93% of…
  • Use emotional words
  • Use powerful words
  • …and don’t forget to put your keywords in them!

Choosing Evergreen Topics to Get Your Blog Noticed

Evergreen topics, those topics that readers always find interesting, play a vital role in enhancing your blog’s online visibility. While following trends may seem appealing, they often lose relevance quickly. Instead, focus on content that remains in demand, ensuring a better return on your investment in terms of visitors and potential customers.

It’s advisable to avoid seasonal topics or single events that have a limited lifespan. If you opt for a “Best of … 2023” post, publish early to maximize its relevance throughout the year. Remember, duplicating content for subsequent years can harm your Google ranking. Creating helpful content is always the best approach for maintaining and increasing your blog’s visibility.

Check Your Search Engine Visibility

An XML sitemap is a file that search engines can use to discover all the content on your website. Ensure you have an SEO plugin installed on your website, it generates the sitemap for you.

AIOSEO XML Sitemap page
All in One SEO Plugin settings page for XML Sitemap

Go to Google Search Console and create an account, if you haven’t already. From Google Search Console go to the section on XML sitemaps, from here submit your XML sitemap. Once you have done this Google will crawl and index your website (this can takes weeks before your content appears on Google, so be patient).

Check Your Pages Are Not Being Excluded

Check to see if Google Search Console is excluding any pages. Good reasons for exclusion would be duplicate text on your site. Fix any pages you don’t want excluded from Google’s index.

Use a No Index Checker to Verify Your Pages are Indexable

Do Your Keyword Research

How to get your blog noticed? Do keyword research and focus on those keywords.

Keyword research is really important. Otherwise, you could write amazing content, with cool graphics, and fantastic SEO and get no visitors. Why? Because no one is searching for that content.

Save yourself wasting time and effort by first checking visitors are interested in your writing.

You can use this free widget to get some keyword ideas. Type in a keyword to see the report listing monthly search queries for that keyword and difficulty score plus information on competition:

Steal Ideas From Your Competitors

Another useful strategy to boost your blog visibility is conducting a competitor website audit. Find out what keywords they rank for and the topics they cover. While directly copying content is off-limits, drawing inspiration from their ideas and keywords is a smart strategy.

SE Ranking competition research
SE Ranking – Competition Research

Also, take note of the sites linking to them. You might be able to connect with these sites for potential backlinks, which are excellent for SEO.

Not sure how to do a competitor website audit? SEO tools will usually have this feature. You can use this free tool from SE Ranking to get started. Just type the domain of a competitor in the widget to generate a report.

Benefits of Guest Posting

Boost your blog visibility with guest posting.

Collaborate with brands, ask them to write a high quality article about their brand for your website. It’s a win-win, they get more exposure and you get more content.

You can also guest blog on other sites and link back to your site. This will give you a valuable backlink that will boost your SEO.

Promote Your Website on Social Media

First, ensure you have social sharing buttons on your content pages. For WordPress websites you can use the Shared Counts plugin, it’s easy to use and configure.

Promote your content on Twitter, Instagram, Pinterest, Facebook and other relevant sites for your business.

Social media can take a lot of time so you may want to consider using tools that can help automate some of the work for you.

Final Thoughts

Thanks for reading! To wrap up our discussion on how to get your blog noticed, particularly on Google and other search engines, here’s a quick summary:

  • Focus on writing engaging content and optimizing it for SEO
  • Make sure your blog content is easily discoverable on search engines
  • Conduct thorough keyword research to target the right audience
  • Analyze your competitors’ strategies and learn from them
  • Consider guest posting as a valuable tool for exposure
  • Leverage social media platforms to amplify your blog’s reach.

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