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How To Add An Internal Link In WordPress

Did you know that a single internal link in WordPress can dramatically boost your site’s SEO and user experience? A seemingly small action, when repeated enough, will create a web of interconnected pages guiding visitors to all areas of your website. It can be a game-changer, turning your WordPress site into a hub of information that both users and search engines love.

Whether you’re a small business owner looking to optimize your website’s structure or a dedicated blogger aiming to keep readers engaged and exploring your content, this guide has you covered. So, let’s not waste any more time and start unraveling the secrets behind effective internal linking in the world of WordPress!

Table of Contents for How To Add a Link in WordPress


Internal links refer to hyperlinks that connect one page of a website to another page within the same website.

There are additional link types that I’ll briefly explain so you can understand the differences.

Intra-page links are used to navigate within a page. For instance, the table of contents links above on this page are examples of intra-page links. Clicking one takes you to a different section on the same page.

The third type of link is the external link, which I’ll delve into in the next section.

Internal links are links that point to pages within the same website, while external links point to pages on other websites.

Internal links are used to connect pages within a website, making it easier for users to navigate and find relevant content.

External links, on the other hand, are used to connect to pages on other websites, providing users with additional information and resources.

benefits of adding links in WordPress

I’ve covered the benefits of using web linking before, but I’ll briefly summarize the benefits below.

Improved Navigation: Internal links make it easier for users to navigate your website and find relevant content. By linking to related pages within your website, you can guide users to additional information that they may find useful.

Increased Pageviews: Internal links can also increase the number of pageviews on your website. By linking to related content, you can encourage users to explore more of your website and spend more time on it.

Improved SEO: Internal links can also improve the SEO of your website. By linking to related pages, you can help search engines understand the structure of your website and the relationship between pages. This can help improve the ranking of individual pages and increase the visibility of your website in search engine results pages (SERPs).

Better User Experience: Internal links can also improve the user experience of your website. By linking to related content, you provide users with additional information and resources they may find useful. This can help establish your website as a credible source of information, something Google sees as a sign of quality (Source: Create Helpful Content).

Section 2: Identifying Anchor Text

When adding a link in WordPress, the anchor text – the clickable words, typically underlined and in a distinct color – plays a vital role. Selecting the right anchor text can significantly enhance your SEO.

I’ve previously covered the various types of anchor text suitable for links.

For a WordPress link, aim for anchor text that is both descriptive and informative, giving readers a clear idea of what to expect upon clicking. Integrating keywords for SEO is beneficial, but remember to maintain a natural flow in the anchor text without making it feel forced or out of context.

Use the built in block editor to add a link in WordPress. It’s easy to do, I’ve broken down the steps below.

Select the text you want to convert into a link. This text will become the anchor text once the linking process is complete.

highlight text within the editor to create a link

2. Click the Link Button in the Editor Toolbar

This will bring up the link dialog box. Alternatively you can use the keyboard shortcut to do this – hover over the link icon to see the keyboard shortcut you can use.

WordPress editor, set link

You need to tell WordPress what the URL to the page is. You can either type in the link, paste the link or use the search feature to find an internal page for you.

For external links you will have to paste or type in the URL.

The WordPress editor gives you four options for a link. Let’s explain those options below.

Open in a new tab. When a reader clicks on the link it will open in a new tab, so your current page is not replaced. This is the prefered option so the reader can continue reading the current page, and later read the linked article in another tab.

Add “nofollow” to link. This informs Google not to follow the link when it crawls your website. Don’t set this option unless you have a good reason to.

Add “sponsored” to link. If the link is an affiliate link you should set this option.

Add “ugc” to link. UGC stands for User Generated Content. An example of this content would be user comments on your website. Leave this option unset.

add external link using the WordPress block editor

Finally, to add the link, click outside the link dialog box.

While not the most intuitive method, clicking away from the link dialog box will finalize the process of adding a link and return you to the editor.

The anchor text will now be transformed into a link, evident by the underlined format and a color matching your link color (usually blue, as defined by your theme).

If you wish to modify the link’s settings, you can click on the link again within the editor.

monitoring links

Over time links will stop working. This is called link rot. It happens when external websites alter their internal structure and shift content around, leading to external links breaking.

Broken links not only provide a poor user experience but also cast an unprofessional shadow over your website. This underscores the importance of routinely checking your content for broken links.

Tools like SE Ranking can conduct audits on individual pages to detect SEO issues, including broken links and numerous other potential problems.

SE Ranking On-Page SEO Checker

Periodically review your existing published content to identify opportunities for adding new relevant internal links. By doing this, you make it simpler for readers to discover related content right within your website.

Thanks for reading! Let’s sum up what we’ve covered:

Internal links, or links in WordPress that connect to other content on your site, are crucial for seamless navigation and boosting page views.

They also assist Google in indexing your content and contribute to enhanced user experience and engagement.

Using the WordPress editor, you can easily add internal links, including WordPress anchor links, to enrich your content.

Now that you know how to incorporate a link in WordPress, revisit your existing posts. Enhance them by adding strategic links and anchor texts, making your content more user-friendly and easier for Google to index.

If this article on WordPress anchor links and internal linking has been helpful, please share it with your network using the social media buttons below. Your support is greatly appreciated!

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