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How Do I Add Keywords to My Website? Learn how to Place Keywords for an SEO Boost

Struggling with adding keywords to your website? You’re not alone, learning how to correctly add keywords to your blog posts can really make a big difference in your online search traffic.

Having a website doesn’t mean your target audience can find you. There are countless websites on the internet that get no traffic—at all. Zero. So, how do you add keywords to your website?

Placing keywords in your website content is easy. The hard part is determining what keywords to add and where to add them.

In this guide, I will demonstrate the best practices for strategically positioning keywords in your content, to boost your website’s visibility, attract organic traffic, and improve search engine rankings.

Let’s get started!

Understanding Keywords

Keywords, and their correct placement, are crucial to the success of your website or blog. Keywords are the words and phrases that people use to search for information online.

By including relevant keywords into your website or blog content, you can improve your search engine rankings and attract more traffic to your site.

Keywords Can Be a Combination of Words

Keywords can be a single word or a combination of words that describe the topic or content of a webpage.

For example, if you have a blog about healthy eating, some relevant keywords would be:

  • healthy recipes
  • nutrition tips
  • meal planning

Why are Keywords Important?

Keywords help search engines understand what your website or blog is about. When someone types a search query into Google a complex algorithm determines which webpages are most relevant to that query.

By including relevant keywords in your blog articles, you increase the chances of ranking your content for that query.

Identifying Target Keywords

adding keywords to a WordPress blog post

Before we discuss the main topic of placing keywords on your website let’s briefly go over how to identify target keywords for your articles.

Consider Search Intent

What is the searcher trying to achieve? What is their intention when searching. That is what we mean by search intent.

There are basically four types of search intent:

  • Informational
  • Navigational
  • Commercial
  • Transactional

It’s important to understand this before writing an article otherwise you will not be able to answer the query successfully.

Read more about search intent here: Understanding Search Intent

Leveraging Competitor Research for Keyword Discovery

Looking for keyword ideas? Have you considered that your competitors websites could be a treasure trove of keywords for you?

But it’s not just about finding these keywords. You need to write a higher quality article to outrank them.

Furthermore, avoid duplicating their content. Instead, draw inspiration from it and create something that adds more to the conversation and provides greater value to your readers.

To aid in this process, consider using the widget below for competitor research. This keyword discovery tool has been invaluable in my own research. Simply enter a domain or a specific page from a competitor, and it generates a comprehensive report. Why not give it a try and see what insights you can uncover?

Use a Keyword Research Tool

Randomly thinking up keywords to target is not a successful strategy.

A keyword research tool will give you the following information about a keyword:

  • Monthly search volume
  • Difficulty (how difficult it is to rank for that keyword)
  • Competition (how competitive the keyword is)
  • Search intent
  • Historical search volume

And many other metrics you can use to decide what keywords to target.

For beginners it is better to target low competition keywords that have low difficulty and little competition.

Creating High-Quality Content with Keywords

When considering how do I add keywords to my website, it’s important to understand the primary purpose of your content is to be helpful, informative and relevant for your audience. After that you can optimize for search engines.

Writing people-first content

Natural Integration of Keywords

Ensure you add keywords to your blog posts naturally. That is, place the keywords in the body of your content in a natural way that flows with the content around them. Don’t try to force a keyword phrase into a sentence or heading if it doesn’t make sense or is grammatically incorrect.

Use synonyms and related keywords.

Target One or Two Keywords Per Article

Your articles lose focus when you target too many keywords. The smart move is to concentrate on 1-2 keyword phrases. If you have other related keywords, you can create additional articles and link them back to your main article.

Read more about how many keywords to add to a page: For SEO how many keywords should I use?

Avoid keyword stuffing—adding a keyword multiple times in unnatural ways or out of context. It violates Google’s spam policies.

Where to Add Keywords In a Blog Post

When thinking about how do I add keywords to my website, it’s easy to focus solely on the text of your blog articles. However, there are additional, often overlooked areas you can add keywords as well. Diversifying your keyword placement can boost your SEO efforts.

Ready to uncover these hidden opportunities for SEO enhancement?

Here they are (you can click on the images to see them in more detail):

Page Titles

Page titles are an important ranking factor and appear in search engine results.

Your primary keyword should be included in the blog post title in a natural way.

Try to make your title catchy and compelling and don’t use more than 60 characters to avoid clipping in the search engine results page.

WordPress add keywords to page title

Headings (H1, H2, etc.)

Headings structure the page and give emphasis to important information, aiding both users and search engines.

Include subsections with subheaders in your blog post. Use H2 elements and, if needed, H3 elements to further subdivide your content.

WordPress, add keywords to headings (H2, H3 etc.)

Category and Tags

Use categories to group your posts under common themes. This helps improve SEO and the user experience.

Visitors may be looking for specific information when visiting your site. Adding categories and tags can help organize your content in ways that make finding content easier.

See image 1 for how to add new categories (click for a bigger image).

Make sure your categories are displayed in navigation menus on your website (see image 2).

Tags work similarly, include a comma separated list of tag with each blog post.

  1. Add New WordPress Category
Create new WordPress Category

2. Include Category in Categories Menu

Select and add categories to the category menu

Navigation Menus

Including keywords in menu labels helps navigation and signals relevance to search engines.

Your menu can include web pages, blog posts, categories or even custom links.

Use the link text to include suitable keywords that are relevant for your niche.

Add keywords to menu items in WordPress

Meta Description Text

Your meta description is important because it’s shown in the search engine results page. Searchers read this text before deciding whether to visit your site.

For increased click through rates make your meta description compelling and be sure to include the primary keyword you are looking to rank for.

Limit your text to 160 characters to ensure it’s not clipped on the search engine results page.

add a meta description in WordPress

Footer Text

The footer text is the final opportunity to make an impression on your website visitors. By including important keywords relevant to your niche and target audience in the footer text, you can reinforce your message and improve search engine optimization.

To add footer widgets and customize your footer text, follow these steps:

  1. Navigate to the “Customize Theme” section of your WordPress dashboard.
  2. From the “Widgets” submenu, locate the “Footer Widgets” section (this may vary depending on your active theme).
  3. Create a footer widget by using the block editor to select text, images or any combination of blocks you want.
  4. Ensure your footer widget includes essential keywords for your niche and target audience.

Remember to keep your text clear and easy-to-read while including important and relevant keywords to optimize your website’s impact and visibility.

Add footer widget that includes suitable keywords

URL Slugs (Blog Post Links)

Keywords in URL slugs help users and search engines understand what the blog post is about.

Note: Your blog post title is automatically converted into a URL slug in WordPress. As long as your keywords are in the title they will be included in the URL slug.

If you change the blog post title and want to update the URL then click on the URL as shown in the image. You will get an edit box to edit the URL or remove it completely.

Removing the URL will force WordPress to regenerate a URL based on the current blog post title.

Note: For published blog posts changing the URL will cause WordPress to generate a redirect from the old URL to the new URL.

WordPress, edit blog post URL

Final Thoughts

Thanks for reading! I hoped you found this article informative and helpful.

A quick recap:

  • Keywords are words or phrases people use to search for content online
  • Strategically placing keywords into your content can boost your online visibility
  • Target 1-2 keywords per article, write supplementary articles for related keywords
  • Identify target keywords by search intent, keyword research and competitor research
  • Place keywords in the locations described in this article
  • Add keywords naturally and avoid keyword stuffing
  • Write high quality, relevant and helpful content (use a people-first strategy)

Now we have answered the question “How Do I Add Keywords to My Website?”, it’s time to put your new knowledge into practice!

If you are looking for a good, mid-tier, keyword research tool I can recommend the keyword research tool I use for this site—SE Ranking.

SE Ranking banner

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