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How Do Blogs Help SEO? Proven Tactics Revealed

Website owners may be thinking how do blogs help SEO? Should I start blogging? In this post, we’ll reveal how blogs are secret weapons in SEO, boosting your site’s visibility and driving organic traffic like never before.

First, what is SEO?

SEO stands for Search Engine Optimization, it means using techniques to make your website and content more attractive to Search Engines (Google, Bing, DuckDuckGo, Swisscows and others). More on that later…

So, how do blogs help SEO then? Let’s find out…

Table of Contents on How do Blogs Help SEO

Blogs Showcase Your Expertise

Think of a blog as a constantly updating proof of your expertise in a particular niche or topic. It’s a great way to demonstrate your knowledge and show others how knowledgeable you are. Your blog will do the talking for you.

Credibility is important if you want to sell a product or service. A blog will go a long way in proving your credibility. You just need to share the link to your blog and let it convince others of your expertise and credibility.

Blogs allow you to Engage with Your Audience

All blogs provide the option to allow comments. You don’t have to enable comments on your articles, but it’s a good idea.

Why? Because you can engage with your readership, find out what they like – and dislike – about your content. What questions do they have? What other topics do they find interesting?

Additionally, you can generate new article ideas based on the feedback you receive.

Don’t worry about spam comments. You can set up comment moderation, ensuring that no comments appear publicly on your blog until you have approved them.

Turn on comments for your blog

Do Blog Comments Help With SEO?


Google will see blog comments as part of the article. Well-written and relevant comments can help improve the ranking of your content in Google’s search results.

It’s important the comments are relevant and not spammy. Enabling comment moderation allows you to filter out any spammy or irrelevant comments you receive.

For popular articles that receive plenty of comments, Google recognizes that your article is constantly being updated with new content. As a result, Google is likely to boost your rankings for such articles.

The key factor for Google is does your article with comments provide value? If you have a readership that regularly provides relevant and valuable comments to your articles you can expect to see your content rank better.

Turn on comment moderation for your blog

How do Blogs Help SEO: Importance of Keyword Research for Blogs

Most traffic to your website will likely be through search engines. By optimizing your blog for relevant keywords, you can improve your search engine rankings and make it easier for people to find your content.

I’ve discussed keyword research in depth many times before on this blog, check out this article on finding low competition keywords.

If you’re unsure about which niche to target for your blog, I recommend reading this article: The Ultimate Guide to Finding the Perfect SEO Niches for Your Business or Blog

If you’re looking for a mid-tier keyword research tool, I can recommend SE Ranking. I reviewed it here: SE Rankings Review – Affordable SEO tool that’s surprising good

How to Add Keywords in a Blog Post

After doing keyword research, include your primary keyword in the blog post title. Weave related keywords naturally throughout your content, especially in subheadings, for better readability and SEO. Google understands similar phrases, so prioritize clear, grammatically correct language.

Here’s the keyword research conducted for this article:

keyword research for this article
keyword research for this article using SE Ranking

I always do research before writing a blog article. Why? Because there is no point writing an article that no-one wants to read. Even if the keywords you choose are popular, can you rank for them? That’s why I include keyword difficulty in my research (that is a score from 1-100 indicating how difficult it is to rank for that keyword).

Target less competitive keywords when starting your blog.

Feel free to use other related keywords you discover during your research in your article. It’s normal and beneficial to include multiple keyword phrases in a single article.

Always do keyword research before writing a blog article

How do Blogs Help SEO: SEO Tips for Blog Posts

This is not an exhaustive list of SEO tips, but should get you started. You can always add new techniques for writing and publishing content as you learn about them.

Add a Table of Contents for an SEO Boost

I recommend adding a table of contents just below the introduction in each blog article. It allows readers to see the article’s outline and understand its length, while also enabling them to quickly navigate to specific sections of interest.

Table of Contents are beneficial for search engines as well. Just as they help readers comprehend how your article is organized, they also assist search engines in understanding the structure.

If you are using WordPress for your blog or website, I suggest using the All in One SEO plugin. It includes a Table of Contents block that you can easily add to your articles. The plugin will automatically generate the table based on your subheadings (H2 and H3).

All in One SEO plugin - table of contents block
All in One SEO plugin – table of contents block

Once you add this Table of Contents block you don’t need to worry about it anymore. It automatically updates as you edit your content.

Include Keywords in Headings

Once you have completed your keyword research for a blog post be sure to include those keywords throughout your article. Add keywords to the following areas of your post:

  • Title
  • Headings (H2-H6)
  • URL (the link to your blog post)
  • Within the body of your article
  • ALT tags in your images
  • Anchor text in your links (internal or external)
  • Meta description (not visible in the article but shown underneath the title in search engine results page)

For more on SEO tips you can read this article: 29 SEO Tips and Tricks to help you rank better in Google

Add Fresh, Quality Content to Your Blog Regularly

One of the key answers to how do blogs help SEO is by providing regular original content to readers – and search engines.

Consistently publishing new content is essential to keep your readers engaged and interested in your website. Moreover, it’s crucial to ensure that your content maintains a high level of quality.

Publishing fresh, high-quality content can help improve your search engine rankings. Search engines like Google prioritize websites that consistently provide new and relevant content to their audience.

Creating content that is valuable and informative attracts new readers and keep them coming back for more.

Publishing well-written and thoughtful content establishes your website as a trustworthy source of information. It can also lead to social media sharing and backlinks from other websites, further enhancing your online presence.

Publish high quality content on your blog frequently

Promoting Your Blog

How do blogs help SEO? They help promote your product and services online.

Promoting your blog can increase readership. Let’s cover several effective ways to do this.

Search Engines

Has Google indexed your content?

Don’t leave indexing to chance! It could take weeks for Google to crawl your website and find the new content. Instead, submit the blog post directly to Google immediately after publishing.

To submit your post for indexing use Google Search Console. If you don’t have an account, you’ll need to create one.

Google Search Console

Submit your blog URL to Google after publishing it

Guest Blogging

Guest blogging is an excellent strategy to promote your blog and expand your reach to new readers.

Guest blogging means writing articles for other websites or blogs in your industry, you can expose your content to a whole new audience and potentially gain valuable backlinks to your own website.

However, it’s important to conduct thorough research on the website you’re considering for guest blogging. Ensure that it’s a good fit for your target audience and has a reputable readership.

Email Marketing

email marketing

Another effective tactic for promoting your blog is email marketing. If you have a newsletter or an email list, make sure to include links to your latest blog posts in your emails. Consider working with other businesses or bloggers to cross-promote each other’s content via email.

Promoting your blog takes time and effort, but the payoff can be huge in terms of driving traffic to your website and growing your audience.

Final Thoughts on How do Blogs Help SEO

Thanks for reading! Here is a quick recap:

  • Blogs showcase expertise and credibility in your niche
  • Blogs allow you to engage with your readership and gather valuable feedback
  • Add fresh, original, quality content regularly to your blog
  • Promote your blog on social media and consider email marketing and guest blogging

The next time someone asks you how do blogs help SEO, you can explain the benefits of using a blog to rank better in Google and other search engines!

Try this free SEO On-Page Checker

If you found this article helpful, please consider sharing it with your network by using the social media sharing buttons below. Thank you for reading and best of luck with your blogging journey!

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