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Guide for New Bloggers on How to Grow a Blog

In this blog post, we’ll reveal the secrets to boosting your blog’s success and teach you how to grow a blog like an expert.


We’ll cover selecting your niche and target audience, content creation, improving the user experience, money making strategies and more.

Let’s get started on how to grow a blog!

Table of Contents

Determine Your Niche and Target Audience

Before diving into your first blog posts, it’s essential to choose a specific niche and target audience to serve them effectively. Let’s break down how to determine your niche and target audience.

First, pick a niche. It’s preferable to focus on a smaller sector of the broader market, so you can provide more value to your audience.

For example, if you’re considering starting a blog about yoga, you need to understand that it’s a massive market with established blogs and websites. To stand out, consider niching down by specializing in a particular area. Here are some example niches you could consider:

  1. Prenatal and Postnatal Yoga
  2. Yoga for Mental Health
  3. Chair Yoga for Seniors
  4. Hatha Yoga (or Ashtanga, Bikram, or Vinyasa)

Before committing to a niche, I recommend doing some competition research to see if the niche is still too competitive with large sites already covering the area.

For example, researching yoga keywords from the above list gives these results:

yoga keyword report
Keyword Research Report for Yoga Keywords

According to this report, it will be challenging for new bloggers to rank for general yoga-related keywords. The only keyword with a low search volume that a beginner might have a chance to rank for is “prenatal and postnatal yoga”.

That’s why it’s crucial to include a target audience to narrow down the market you serve. These are the people you’ll focus on when blogging. Let’s say you’ve decided to blog about “Hatha Yoga.” Your target audience could be:

  1. Beginners
  2. Anxious people (focusing on mental health and stress relief)
  3. Office workers (short sequences for busy people)
  4. People suffering from chronic pain or health conditions

By focusing on a target audience, you make it easier to rank in search engines because of your highly focused approach. Content inspiration, which can be an issue for many bloggers, is aided by having a clearly defined niche and target audience. As your website gains visitors, you can consider expanding your audience and niche to attract more visitors.

Let’s expand the yoga keywords list and see if we can find a niche and target audience:

Expanded Yoga Keyword List
Expanded Yoga Keyword List

Based on preliminary research, “Hatha yoga for beginners” appears to be a promising niche and target audience. The niche has 590 searches per month and a low competition score of 0.12, making it easier to rank for in search results.

Of course, this was only a very quick analysis. Dedicate more time to analyzing the type of yoga that appeals to you and the unique skills, experiences, and expertise you can offer to your audience.

High Quality Content Creation: The Key to Ranking in 2024

how to grow a blog: high quality content creation is the key to growing your blog in 2024

The top ranking factor for Google in 2024 is the blog content quality. With fierce competition for attention online, practical strategies are needed to create popular posts. Google values content that is helpful, trustworthy, and focuses on people’s needs. By aligning your content with these priorities, you can increase your chances of success in the online world.

People-First Content: What Does It Mean?

Google’s people-first approach means that your content should be created with your audience in mind, not search engines. While it’s important to optimize your content for search engines before publishing, remember that your primary focus should be on providing value to your readers.

Factors That Affect the Quality of Your Blog Posts

Is Your Content Original?

With AI becoming more prevalent, Google has started to crack down on AI-generated content. It’s acceptable to use AI tools for proofreading, research, and blog ideas, but you should always write the blog post yourself.

The March 2024 Core Update from Google has placed an even greater emphasis on original and unique content created by humans. AI-generated articles may lose rankings or be completely removed from Google’s search results.

Hundreds of Websites Deindexed in March 2024 Core Update

Quantity over Quality

Quality is what Google, and blog readers, are looking for. All your blog posts need to be carefully written if you want to appear as top content on Google. Build engagement with your readership by consistently producing killer content that your readers love.

Is Your Content Educational?

When considering how to grow a blog, one important factor is providing valuable information to your target audience. Many people turn to search engines like Google to find answers to their questions, or to seek tips, advice or guidance on a specific topic.

To make your blog posts more appealing and useful to readers, focus on creating content that is educational and informative.

Is it Relevant?

Creating a well-researched blog post is great, but it’s essential to ensure that it’s relevant to your niche and target audience. If it’s not, your existing readers may not find it useful or engaging.

Don’t be a slave to keywords but do make use of them in your blog content to guide you in creating relevant content for your blog readers.

For example, a movie review blog shouldn’t feature articles about sports matches, as it’s simply not relevant to the interests of the audience.

Use Relevance in Optimizing Your Content For SEO

Prioritize User Experience

prioritize user experiences when blogging

How easy is your blog to user from a user’s perspective? What makes a cool blog? How do you get regular visitors to your site? Let’s consider some of the factors that will affect the user experience when visiting and reading content from your blog or website.

Website Speed

This is something visitors will notice immediately. A slow website will quickly lead to visitors “bouncing” or leaving your website. Anything over a few seconds will cause high bounce rates.

123%

A page load time on mobile of 10 seconds increases the bounce rate by 123% when compared to a one-second loading speed

Source: Website Load Time Statistics

Use a free page speed checker to test your website: PageSpeed Insights

Font Size, Font Color and Color Contrast

Font size, font color, and color contrast are crucial factors in enhancing user experience and ensuring your blog post is accessible to a wide range of readers. Select a readable font size and use high contrast colors on your site to enhance readability, especially for people with mild color blindness or imperfect vision.

It’s essential to consider the needs of people of all ages, including older individuals who may have more spending power. By making your website accessible to people of all ages and abilities, you can reach a larger audience.

Visually Appearance

A screen full of text, no matter how informative and relevant, is daunting to read. Break down your blog post into sections with subheaders. Include the following visual elements to provide white space around the text and to provide relief from large blocks of text:

  • Subheaders (H2 or H3 elements)
  • Bullet pointed lists or numbered lists
  • Bolded phrases or sentence for emphasis
  • Images
  • Charts
  • Infographics
  • Embed (video, podcasts, social media posts)
  • Buttons
  • Web links (internal and external)
  • Table of Contents

This is not an exhaustive list, but you get the idea. The point is to provide white space around blocks of text. This gives relief to the reader.

Visitors will likely scan your blog post first before deciding whether to read it or not. You can make your content more scannable by including subheaders, bolded phrases and other elements.

Readability

How easy is it to read your blog posts? Make your blog posts highly readable by using simple words that the average person can understand.

Have you considered that not all of your potential customers speak English, or you website language, as their first language?

Explain jargon or acronyms if you use them in your posts. People new to the niche and target audience you serve may not understand those terms initially.

How to Improve the Readability of Your Content

Mobile-Friendliness

Ensure your website or blog is mobile-friendly, as around half of internet traffic comes from smartphones. Not doing so may result in a reduction of blog traffic as you lose your potential mobile audience.

8.6 seconds

The average web page load time is 2.5 seconds on desktop and 8.6 seconds on mobile

Source: Website Load Time Statistics

Large, unoptimized images can significantly slow down your website, particularly for mobile users relying on their network’s bandwidth rather than Wi-Fi.

Faster Loading Images For Your Website

Benefits of a CDN

How to Make Money With Your Blog

Earning money through your blog can be as straightforward as showing ads. However, ad networks prefer large websites, your application may not be accepted unless you already have significant traffic.

Another option is affiliate links, which are links to products or services that pay you a commission if a sale is made through your link. They are simple to set up and free, but you need consistent website traffic to generate income.

Other ways are from sponsored content, your site can host content written by a brand who pay you to publish the content. It’s important the sponsored content is identified as such and is relevant to your blog readers.

Why not sell a product or service directly? Add e-Commerce to your website and sell directly to your readers. For WordPress users, the Woo E-Commerce plugin is free to use and gives you the checkout / cart features you find an e-commerce sites.

Other software platforms like Weebly and Shopify provide hosted e-commerce for you. These sites usually take a percentage of your sales though so do research them thoroughly before deciding.

If you serve a creative niche and have a loyal following then crowdfunding is always an option. Perhaps you want to write a novel, produce an online course, or other creative endeavour. Ask your audience to help crowdfund your work. You can use Kickstarter or GoFundMe websites to collect the money for you.

Or just ask for donations. Add a tip jar section widget to your site. If you have plenty of visitors on your website ask them to “Like my content? Buy me a coffee” or some other such text asking for a small donation.

How to Grow a Blog: Analyzing and Improving Your Blog

how to grow a blog: track your website visitors

As your site grows, you’ll attract new visitors and blog readers. But how do you determine the number of visitors per month on your website? How do you know what is good content or bad content? This is where website analytics tools come into play. By using these tools, you can pinpoint areas of improvement and gain insights to create a successful blog.

I personally use Clicky, it’s a lightweight analytics tool that will track all the most important metrics for free! Add a script to your blog or use the handy WordPress plugin to seamlessly set up your analytics for you.

The steps to using Clicky are:

  1. Register an account on their website
  2. Install the script (WordPress users can use the plugin)
  3. Monitor your metrics from their website
Get Clicky

Blogging Tools: The Best Tools for a Blog in 2024

Leverage tools to improve your content creation process. From generating blogging ideas, ideas for keywords and blog post scheduling tools to help you grow your blog readership from nothing to a large audience of loyal readers. I’ll break tools into a few main areas for simplicity.

Content Scheduling Tools

Content scheduling tools can be incredibly helpful in maintaining a consistent publishing schedule for your blog. These tools allow you to plan and organize your content in advance, ensuring that you always have something new and engaging to share with your readers.

One popular tool for this purpose is Notion. Notion is a versatile and user-friendly platform that allows you to research, plan, and outline your blog posts. It’s completely free to use and offers both a standalone app and a website, making it easily accessible from any device.

If you’re looking for other content scheduling tools to help you manage your blog, here are a few options to consider:

ToolPriceKey Features
BufferFree (Paid plans start at $6/month)– Schedule posts across multiple social media platforms
– Analytics and reporting
HootsuiteFree (Paid plans start at $49/month)– Manage multiple social media accounts
– Monitor and engage with your audience
– Analytics and reporting
CoScheduleFree trial (Paid plans start at $29/month)– Manage and schedule social media posts
– Marketing calendar to plan and organize content
– Analytics and reporting

Useful SEO Tools

Search Engine Optimization or SEO is used to optimize your website or blog. I highly recommend using an SEO plugin to help you with your SEO tasks. For WordPress users, three excellent choices are Yoast, Rank Math and All in One SEO. They all do a good job of highlighting SEO issues on your blog post and helping you improve the content.

In addition to a plugin, consider using an SEO auditing tool. Many of these tools also assist with keyword discovery, competition research, and other blogging tasks. Due to cost, I recommend a mid-tier tool that offers a good balance of features and price.

SE Ranking is an excellent choice, as it provides a comprehensive website audit tool and an on-page SEO checker. You can even try their website audit for free by clicking the button below.

Website Audit (free)

Content Research Tools

Researching the content to create starts with a good keyword research tool, these are readily available for bloggers. The heavyweights are Ahrefs and SEMRush, these tools are pricey though, over $100 per month at the time of writing. It’s worth considering more cost-effective options.

An alternative is using AI tools to help you find content ideas, create blog post outlines and even find and fix spelling and grammar errors.

However, there is no beating a good keyword discovery tool. Check out the keyword discovery widget below from SE Ranking. It generates keyword data reports for any given phrase, providing a wealth of valuable metrics to help you identify high value keywords.

Finding important keywords for your niche is an essential task when blogging.

Final Thoughts

Thanks for reading this article, I hope you found it informative and useful. Here is a quick recap:

guide for new bloggers checklist

Now that we have covered how to grow a blog in detail it’s time to put it into practice! With consistency and discipline you can turn your blog into a thriving hub of online content that can financially reward you for all your hard work. Good luck!

All in One SEO Plugin for WordPress

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