You might be surprised to learn that the cost of an SEO audit is much more affordable than you think, offering huge returns for your site!
SEO audits can be an absolute game-changer for your website’s success. Think of it as a comprehensive health check-up for your website, ensuring it’s firing on all cylinders and ready to conquer the search engine rankings.
So, grab a cup of coffee, sit back, and let’s explore the benefits of an SEO audit and why the cost of SEO audits aren’t as expensive as you think!
Cost of SEO Audit: Table of Contents
The Benefits of an SEO Audit
Completing an SEO audit does take time and effort, but let’s dive into the awesome benefits you’ll reap, making all that hard work totally worth it!
Uncover Hidden Opportunities
Once you’ve conducted an SEO audit, you’ll discover areas in your website and content that need improvement. It could be as simple as fixing spelling and grammar errors, correcting broken links, or adding missing subheadings.
Each fix may seem minor, but when combined across your entire site, it could lead to a substantial improvement in the quality of your site.
As a result, you’ll enjoy improved user engagement and increased organic traffic, which will, in turn, boost your ranking positions.
Stay Ahead of the Competition
You may have competitors that cover the same topics you do. You are competing with them for the top positions using the same keywords probably.
To gain a competitive edge and consistently secure the top spot, you must have a highly optimized website compared to your rivals. By regularly conducting SEO audits and quickly addressing any identified issues, you can maximize your ranking potential for every piece of content you produce.
The more competitive your niche is, the more optimized your website needs to be.
Enhance User Experience
High-quality content alone won’t win you loyal readers if the user experience isn’t top-notch. User experience encompasses everything that influences visitors to your website, such as:
- The speed of your website
- How well it adapts to different displays (laptops, desktops, and mobile devices)
- Ease of navigation and content discovery
- Readability of content (plenty of white space, large fonts, high contrast themes)
- Loading speed of images (critical for visitors far from your web server location)
A good SEO audit will identify these user experience issues. For instance, links too close to each other on mobile devices adversely affect the experience for mobile readers.
Growing your readership demands an easily readable and navigable website for users worldwide, regardless of their region/country or device.
Future-Proof Your Website
Google, and other search engines, are constantly updating and changing their ranking algorithms. A website that is ranking well could suddenly lose a large amount of organic traffic due to an algorithm update.
Personally, I’ve experienced a large loss in organic traffic due to algorithmic changes introduced by Google. The solution is to stay up to date on Google algorithm updates and modify your content to match Google’s requirements.
For the future, one issue to be aware about is the use of AI for content generation. I personally recommend using AI to leverage your content generation but not for writing blog articles. Your content will not be distinguishable from other sites if you do that.
Cost of SEO Audit: What Needs to be Checked
An SEO audit will thoroughly assess 100’s of different parameters on your website and content. Let’s take a look at just a few examples of the checks that are typically conducted:
- Broken links
- Spelling mistakes or bad grammar
- Missing items (Meta Description, Image alt text, subheadings)
- Technical issues (speed of website, image sizes, indexing issues)
- Keyword optimization and usage
- Meta tags and descriptions
- Web linking (internal and external)
- Website loading speed
- Mobile responsiveness
- Analysis of website quality and relevance
- Duplicate text issues
- Sitemap and robots.txt
- Image optimization
- Social media integration
And the list goes on… The main goal of an SEO audit is to uncover any issues in your content or website that may be harming your ranking potential. Spelling mistakes or broken links can catch Google’s attention, and if there are enough of these on your site, it could lead to a site-wide penalty due to low-quality content.
Moreover, indexing problems might prevent some of your content from being indexed or crawled by Google. It’s crucial to be aware of any technical issues impacting your site and how to identify and address them.
Cost of SEO Audit: Identifying SEO Issues
Common SEO issues found on website and blogs, especially for those without technical knowledge, is slow-loading pages or images. This frustrates users and leads to low user engagement and higher bounce rates.
Another problem is the lack of an editor or proofreader, which can easily result in numerous spelling mistakes or grammar errors. Simple solutions, such as using a grammar tool can help fix this.
Alternatively, you can consider using AI to help you write content – the output should be free of grammar or spelling mistakes. You will still need to check for mistakes though, as AI models sometimes “hallucinate” or make up stuff.
Whatever issues are uncovered, it’s important to fix them so your ranking potential is maximized for your website.
Cost of SEO Audit: Outsourcing vs DIY SEO Audit
For non-technical website owners you may want to consider outsourcing your SEO audit to a professional. This will save you time but will incur significant costs.
Alternatively, for website owners, with a limited budget you may want to consider a DIY SEO Audit. For a monthly investment (around $40-150, depending on the tool) you can use an SEO Audit tool to generate a weekly SEO audit of your website automatically. This method, which I personally prefer, balances the cost of SEO audit with the need for technical skill, time, and budget.
From the SEO audit schedule settings shown below, you can select what day and time to perform an audit and an email address to deliver the report to. Easy! Once set up you will be informed about all SEO issues on your website on a weekly basis.
Here is a table comparing the pros and cons of a DIY SEO audit and an outsourced SEO audit:
|DIY SEO Audit
|Outsourced SEO Audit
|Free – if you do the audit yourself (not recommended)
Low cost – Use an SEO Audit tool
|Professional audits are expensive
|Slow – if done manually
Fast – if done using an automated SEO tool
|The time needed will vary depending on the professional’s availability, the amount of content on your site and their skill level.
|High – if done manually
Low – if done using a tool
|Professionals should have a high level of expertise dealing with SEO issues.
|High – manually checks can be customized to your requirements
Low – Automated SEO tools will check a fixed list of SEO issues
|Can be customized to your requirements. The downside is they may not understand your business well.
|No support if you do the audit yourself.
SEO audit tools are regularly updated
|Ongoing support will be available. Downside is additional costs for each support request.
A DIY SEO audit is cost-effective and customizable. In contrast, an outsourced SEO audit brings professional expertise and continuous support, though it can be costly and might not align perfectly with your business’s unique needs.
The choice between DIY and outsourcing depends on your budget, time, and expertise. For those with limited funds, a DIY approach is practical. From my experience, using an automated SEO audit tool identifies all known SEO issues without needing any coding skills.
Cost of SEO Audit: Final Thoughts
An SEO audit is not just another item on your to-do list, it’s a powerful tool that can transform your website’s performance and drive it to new heights.
Here is a quick recap of the benefits of an SEO Audit:
- Uncover hidden opportunities
- Stay ahead of the competition
- Enhance user experience
- Future-proof your website
So, now you know you the cost of SEO audit is modest when using an automated tool. Get a free SEO audit from SE Ranking below. Click the button, type in your website URL and in a few minutes you will get a complete SEO audit report on your website.
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