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Blogger’s Dilemma: What Kind of Blog Should I Start?

In the vast blogosphere, where each digital corner sparkles with promise, the blogger stands at a crossroads, burdened with the question: What kind of blog should I start?

Understanding the kind of blog you want to create offers several advantages:

  • It simplifies content targeting within your chosen niche.
  • You know your target audience – the people most likely to read your content.
  • Crafting content that resonates with your audience becomes more straightforward.
  • Opens doors to networking opportunities within your niche.
  • Identifying money-making possibilities becomes more apparent.
  • Generating fresh content ideas becomes a breeze.

In this exploration, we’ll dive into considerations like your passions and interests, researching popular niches, identifying your target audience, and other factors that shape this important decision.

This blog post is for those who are thinking about starting a blog, whether as a part-time or full-time endeavor, but haven’t quite settled on their blogging niche.

Ready to embark on the journey of determining ‘What kind of blog should I start?'”

Table of Contents on What Kind of Blog Should I Start

Understanding Your Passion and Interests

The first place to start when considering what kind of blog to start is – what are your hobbies and interests? Perhaps some of those interests you already have could be turned into a successful blog.

Think about it for a minute, you already have knowledge and experience with your interests and hobbies. Perhaps other people could benefit from what you already know?

Brainstorm blog topics based on your passions

Next, using your interests, hobbies and passions, think up some blog topics you could write about. For example, let’s consider the topic “Astronomy for beginners” and see what topics we could write about:

Blog Post Title
Unlocking the Cosmos: A Beginner’s Guide to Astronomy
Starry-Eyed Beginnings: Your Journey into Astronomy
Astronomy 101: Exploring the Universe for Newbies
Reach for the Stars: Astronomy for Absolute Beginners
Astronomy Demystified: A Fresh Start for Novice Stargazers
Cosmic Adventures: Astronomy Tips and Tricks for Newbies
Astronomy Unveiled: Your Window to the Universe’s Wonders
A Beginner’s Odyssey: Navigating the Skies with Astronomy
From Earth to the Cosmos: A Newbie’s Guide to Astronomy
Beneath the Night Sky: Astronomy for Curious Beginners
Brainstorming ideas for the topic “Astronomy for Beginners”

In your blog you could cover topics such as:

  • Observing the Night Sky
  • The Solar System
  • Dealing with Light Pollution
  • Tools and Equipment
  • Stargazing Tips

And so on… The world of topics is vast, and if you’re struggling to find ideas, you’re not alone – most bloggers do at some point. With time and patience, brainstorming new blog titles becomes easier.

Feel free to look at other established websites in your potential blog niche to see what content they produce. Do you think you could produce content as good or better than them?

The smaller your niche, the easier it will be to compete and achieve success. Larger or highly popular niches are likely to be extremely competitive and more challenging to succeed in.

Unlock Your Creativity with These 20 Blogging Ideas for Beginners

Smaller, more specific niches, are less competitive and easier to succede in.

Another way to identify a blogging niche is to research what niches are popular with other bloggers. What niches are trending and fashionable?

Consider using tools that can help you analyze other websites – this can provide valuable insights into the keywords they’re using to attract targeted search traffic.

Give a competition research tool a try. Most of the well-known keyword research tools come with the capability to analyze other websites. These tools often offer a free trial period or allow you to generate a limited number of reports per day.

Below, you’ll find a widget from SE Ranking that can whip up a competition research report for you. To use it, simply input the domain name of a potential competitor website, like ““.

Identifying Your Target Audience

identifying your target audience

Do you know who your target audience are? Knowing who you’re writing for is key to writing good content, as it allows you to address their concerns and issues effectively.

Your target audience are the people who benefit most from your content.

For example, in the “Astronomy for Beginners” niche the target audience are people new to Astronomy. They have an interest in the night sky and learning all about Astronomy. They have little or no knowledge about the topic so any content would have to explain everything from basics.

You may decide to cater for a more knowledgeable audience. For example “Yoga for Busy Moms”, has a clear demographic – women with kids who enjoy yoga but have limited free time available.

Creating a profile of your typical blog reader can provide you with a clearer picture of who you’re writing for. This can help you align your content and topics more precisely with their needs and interests.

Assessing Market Demand

Many bloggers aspire to earn some income from their blogs, making it important to understand market demand.

Think about it, you could have a fantastic looking blog with amazing content but if there’s little interest in the topic, you won’t attract much traffic!

It’s a good time to research the potential market demand for your blog’s niche. Depending on what you are offering – services or products that could be high or low margin – the amount of traffic you need will vary enormously.

For example, let’s say you make a $10 profit per product sold. If you convert 10% of your visitors into customers and you get 1,000 visitors per month, your projected monthly revenue would be: $10 x 1,000 visitors x (10/100) = $1,000.

Of course, the conversion rate (the percentage of visitors who become customers) might be much lower. It hinges on your ability to effectively target the right audience for your blog.

For high-margin products or services, such as those generating $100 or $1,000 per conversion, you’d need less traffic to turn a profit.

This is why you need to think carefully about your niche and your target audience as it can greatly affect the potential revenue you can create from your blog.

Money Making Strategies

What kind of blog should I start? Evaluating money making strategies.

Wondering how to generate income from your blog? There are several approaches you can explore. Let’s delve into some common methods, and remember, you’re not confined to just one – you can combine multiple money making strategies together.

  • Selling Ads: Placing ads on your website using Google AdSense or other ad network. Earn money when visitors click on the ads.
  • Affiliate Marketing: Promote products or services through affiliate programs (ShareASale). Earn a commission on sales generated through unique affiliate links.
  • Sponsored Content: Get paid by brands to create content that promotes their products or services.
  • Sell Digital Products: Create and sell digital products like e-books or courses directly to your audience.
  • Consulting and Coaching: Offer consulting or coaching services to your readers for a fee.
  • Membership Sites: Offer premium content or a community for subscribers who pay a monthly fee to access exclusive resources and support.
  • Freelance Writing: Get paid to write for other websites.
  • Selling Physical Products: Sell physical merchandise related to their niche (e.g. sell yoga mats if you run a yoga website)
  • Selling Services: Sell your expertise in an area you are experienced with
  • Donations and Crowdfunding: Ask for a donation or tip – use Patreon to crowdfund your work.
  • Selling Ad Space: Sell ad space on your blog or website. You will need substantial traffic before you can do this.
  • Event Sponsorships: For suitable niches, such as travel or lifestyle, secure sponsorships from brands for events, trips, or experiences.

Be sure to strike a balance between your passions and interests and the potential revenue you can earn. Building a successful blog requires a great deal of time and effort, so don’t base your decisions solely on potential earnings.

Long-Term Sustainability

You need to have a long term perspective when thinking about your blog. Building a sustainable business through your blog often takes many years as you amass sufficient content and traffic to generate a reliable revenue stream.

Choosing a blog niche based on a trending or fashionable idea may not be a prudent long-term strategy. Trends come and go, leading to decreased interest and declining traffic over time.

Try to find a blog niche that is likely to be of interest to people in the future. For example:

  • Food and travel
  • Lifestyle
  • Health
  • Financial advice

And many, many other topics of course. Avoid fashionable or trendy topics – not matter how “hot” they may seem now, focus on a long-term outlook when planning your blogging niche.

Narrowing Down Your Choices

Alright, the previous sections guided you through researching and analyzing potential blog niches. Now, it’s time to narrow down those options and make that all-important decision.

Start by ruling out niches that don’t align with your interests, hobbies, or passions. Also, cross off niches that are tough to monetize due to intense competition or low market demand.

Now, from the remaining contenders, it’s decision time. Consider compiling a list of keywords and blog ideas for each niche. This will help you gauge which one is easier to create content for.

Go ahead and make that choice on your niche!

Final Thoughts on What Kind of Blog Should I Start

Thanks for reading! I hope you found this blog post useful. Here is a quick recap:

  • Reflect on your hobbies and interests when selecting your blogging niche
  • Research popular blog niches
  • Identify your target audience – the people who will benefit the most from your content
  • Assess the market demand
  • Decide how you intend to make money from your blog
  • Think about the long-term sustainability of your niche
  • Narrow down your choices and then decide on your niche

With your niche in hand, it’s now time to dive into content creation! Blogging can be a rewarding and, over time, a potentially lucrative endeavor. Just remember to be patient as you build your content, grow your traffic, and expand your readership.

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