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9 Actionable Tips for Continuous Improvement of Your Website

Your website is silently decaying, losing visitors, and sabotaging your online success as you read this sentence.

Your mission: Create fresh digital content consistently, or risk falling behind your competition. Google values original, up-to-date content, and if you’re not producing it, Google will rank those competitors that are.

In this article, we’ll share practical tips you can apply immediately to inject fresh content onto your website and gain ground on your rivals.

From content updates and mobile optimization to SEO enhancements and security measures, we’ll delve into the essential aspects of website improvement that makes a real difference.

Join us on this journey of continuous improvement, ensuring that your website not only survives but thrives in the fiercely competitive digital landscape.

Table of Contents for the Improvement of Your Website

Tip 1: Regularly Update Content

Google wants you to produce fresh, unique content. Need proof? Check out the SEO Starter Guide (Source: Google).

When Google’s crawler observes regular updates and fresh content on your site, it crawls your site more frequently. This speeds up the inclusion of your content in the Google index, providing an advantage over websites that only sporadically create content.

If you’re wondering how to consistently generate fresh content, consider these strategies:

  1. Explore New Industry Trends: Make forecasts about the future and write about emerging trends in your field.
  2. Cover Industry News: Stay updated with the latest developments in your industry and create content around them.
  3. Cater to Different Experience Levels: Produce content tailored to beginners, intermediate learners, and advanced experts in your niche.
  4. Craft “How-To” Guides: Offer practical guides that walk readers through specific tasks or processes.
  5. Deep-Dive Articles: Dive into in-depth explorations of specific topics, providing comprehensive insights.
  6. Create Listicles: Compile “Top 10” or similar lists, like this article you’re reading now.
  7. Highlight Common Mistakes: Share insights on common mistakes related to your industry or niche, such as ‘Common Mistakes for [Topic].'”

These strategies can help you consistently produce engaging and valuable content for your audience.

If you’re still short on ideas, consider harnessing AI to generate blog post ideas. Start by providing context, specifying your target audience, and then request topic suggestions using AI.

For example, type this prompt below into ChatGPT:

For context, I write for new yoga practitioners who are busy and can only spare 15 minutes per session. Give me 10 blog post ideas for "Yoga for fitness and mobility"

Here is the output:

Certainly! Here are ten blog post ideas tailored for new yoga practitioners with busy schedules who can spare only 15 minutes per session on “Yoga for Fitness and Mobility”:

  1. “The 15-Minute Yoga Routine to Boost Morning Energy”
    • A morning yoga sequence designed to wake you up, increase blood flow, and prepare you for the day ahead.
  2. “Desk Yoga: Quick Stretches for Office Workers”
    • Easy yoga poses and stretches you can do at your desk to combat the effects of sitting for extended periods.
  3. “Yoga for Flexibility: A 15-Minute Daily Routine”
    • A daily yoga routine focused on improving flexibility and joint mobility, perfect for beginners.
  4. “Strength-Building Yoga Poses for Busy People”
    • Highlighting yoga poses that help build strength, even in short 15-minute sessions.
  5. “Yoga for Stress Relief: Quick Practices for Busy Lives”
    • Stress-busting yoga poses and breathing exercises that can be done in just 15 minutes to promote relaxation.
  6. “Balance and Stability: 15-Minute Yoga for Beginners”
    • Yoga poses to enhance balance and stability, suitable for those new to yoga.
  7. “Yoga for Posture Improvement: 15-Minute Fixes”
    • Addressing common posture issues with simple yoga exercises you can incorporate into your daily routine.
  8. “Quick Yoga Flows for Weight Loss and Toning”
    • A series of dynamic yoga flows designed to help with weight management and toning in a short timeframe.
  9. “Yoga for Better Sleep: 15 Minutes to a Restful Night”
    • Evening yoga routine aimed at promoting better sleep by relaxing the body and mind.
  10. “Travel-Friendly Yoga: Staying Fit on the Go in 15 Minutes”
    • Yoga poses and stretches you can practice while traveling to combat stiffness and maintain your fitness.

How to chat with ChatGPT

Blogging Ideas for Beginners

Tip 2: Optimize for Mobile

Roughly 50% of all online traffic originates from mobile devices (Source: Website Traffic from Mobile Devices, USA, 2023). This underscores the importance of ensuring your website functions perfectly on smartphones.

Additionally, Google uses mobile-first indexing. This means the crawling software identifies itself as a smartphone and accesses the mobile version of your site. Any mobile-related issues discovered during crawling could potentially impact your Google ranking.

To make your website mobile-friendly, consider these actionable steps:

  1. Choose a mobile-friendly theme.
  2. Opt for a fast and lightweight theme for optimal mobile device performance.
  3. Ensure your font is sufficiently large for easy readability on mobile screens.
  4. Space buttons and links generously, considering that mobile users navigate with their thumbs and fingers.
  5. Prioritize quick website loading times, as mobile users often have slower connections compared to desktop or laptop users.

These measures will help ensure a mobile-friendly experience for your website visitors.

Website not working on mobile devices

How to find and fix mobile usability issues

Tip 3: Improve Website Speed


Website visitors are not known for their patience – in fact, if a website doesn’t load within a few seconds they are likely to leave never to return.

Two seconds is the threshold for eCommerce website acceptability. At Google, we aim for under a half second.

Maile Ohye, Developer Programs Tech Lead at Google,

Source: Google Recommended Speed

Want to boost your website’s speed? The steps to take may vary based on your software and hosting provider. For the sake of this discussion, let’s assume you’re using WordPress, the most popular platform for blogging and website creation. However, these tips are generally applicable to other software as well.

Here are some actionable tips for accelerating your website:

  • Use a fast, lightweight theme that is mobile friendly (Recommended: GeneratePress)
  • Minimize the number of plugins you use as each plugin slows down your website
  • Compress, crop and scale your images (Recommended: Imagify)
  • Use an optimizer plugin to make technical improvements for you (Recommended: SiteGround Optimizer)
  • Use a CDN (Content Delivery Network), especially if your audience is global

SiteGround for Global Hosting of your Website

Imagify Review (image compression software)

Tip 4: Enhance SEO Efforts

SEO is a moving target. Google is constantly updating it’s search algorithms to give better more relevant results to users.

Keep up to date with Google’s SEO best practices. A good place to start is with their SEO Starter Guide.

You can follow Google Search on various social media platforms so you know when major updates (called “core updates”) are rolled out. These changes can have major impacts on your rankings and visibility.

Consider investing in an SEO audit tool to automatically analyze your website and individual pages for SEO issues. You can configure these tools to generate weekly SEO reports and send them to your email.

There are various excellent SEO tools available. Personally, I use SE Ranking, a robust mid-tier SEO tool that covers Keyword Research, Competition Research, SEO, and Keyword Rankings. For those with larger budgets, Ahrefs or SEMRush are also noteworthy options.

SE Ranking

Tip 5: Implement Security Measures

ransomware gang

Your website could be exposed to attack by hackers, spammers or ransomware gangs. Each year, more and more cyberthreats materialise. It’s important to take steps to keep your website as safe as possible.

Actionable steps to secure your website:

  • Opt for a professional theme developed by reputable developers who regularly update their software.
  • Ensure all your software is set to receive automatic updates.
  • Choose a reliable hosting provider that prioritizes security (steer clear of overly cheap providers).
  • Use a security plugin to harden your website against attacks
  • Implement 2FA (two factor authentication) on your login page
  • Set up automated daily backups of your website to provide peace of mind.

Don’t overlook your security. Once your website is hacked and customer data is exposed your reputation is ruined.

Here is a free website security plugin for WordPress users:

Get SiteGround Security Plugin

Web server security threats and how to fix them

WordPress security login

Tip 6: Analyze Website Analytics

clicky - uniques

The more you know about how visitors interact with your website, how long they stay, which pages they visit – the better equipped you are to make informed decisions about your content.

Various analytics tools are available, with Google Analytics being the most popular and free option. However, it can be challenging to navigate and customize.

For newcomers or those seeking a straightforward analytics tool that can be quickly set up, I recommend Clicky. It tracks essential analytics data and offers a free version. If you require more advanced metrics, you can always upgrade to a premium plan later on.

Get Clicky

Driving Growth: Understanding the Important Metrics for Website Traffic

Tracking User Engagement Metrics: A Guide for Website Owners and Bloggers

Tip 7: Streamline Navigation and Structure

internal linking strategy

Don’t confuse your website visitors with a complicated website layout or navigation structure. If visitors struggle to navigate your site, they’re likely to leave.

I recommend keeping your navigation straightforward and user-friendly.

Here are actionable steps:

  1. Include category links at the top of your pages.
  2. Incorporate a sidebar with additional links (Archives, Search, etc.).
  3. Insert internal links to other relevant pages within your content.
  4. Add a widget that suggests recommended posts at the bottom of your pages.
  5. Add a Table of Contents to each blog post enabling readers to jump to any section quickly.

Give visitors plenty of options to visit other pages on your website. Try to make those recommended pages relevant to the current page.

Powerful benefits of using Internal Linking for SEO

Unlocking User-Friendly Navigation: The Power of Website Table of Contents

Tip 8: Engage with Your Audience

Provide different ways your readers can be engaged with your content.

Actionable steps:

  • Enable and allow comments on your website
  • Encourage your readers to share your content on social media platforms
  • Use social media to promote your content and engage with your readers
  • Consider starting a newsletter as an alternative channel for your content
  • Create surveys or polls on your website to gather information about your readers

These measures can enhance interaction and build a stronger connection with your audience.

Custom forms in WordPress using WPForms (for surveys and polls)

Tip 9: Stay Informed and Adapt

The digital landscape is ever-evolving, and the niche you cater to is likely undergoing changes as well. Stay updated on your niche, the online environment, and your audience’s preferences.

Engage with social media platforms, blogs, and other channels relevant to your niche. Many news and trends can be transformed into valuable and informative content for your audience.

Final Thoughts on the Improvement of Your Website

Thanks for reading this article, I hope you found it informative and useful. Let’s recap the 9 actionable tips for website improvement:

  1. Consistently produce original content on your website.
  2. Ensure your website is mobile-friendly.
  3. Enhance your website’s speed.
  4. Automate SEO audits to identify and address issues.
  5. Prioritize website security and perform daily backups.
  6. Analyze website metrics, with a focus on user engagement.
  7. Opt for a simple, user-friendly navigation structure.
  8. Encourage visitor engagement through comments and sharing.
  9. Stay updated with news and trends in your niche.

Continuous improvement is key to a successful online presence. I encourage you to start implementing these tips on your website today. By doing so, you’ll enhance your site’s performance and better serve your audience.

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