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21 Blogging Mistakes That Can Harm Your SEO

Believe it or not, the most successful blogs are built on a foundation of countless blogging mistakes — missteps that were once hidden shadows, now unveiled to light your path to success.

Every overlooked SEO tactic and ignored audience connection teaches a unique lesson. It’s through these pitfalls that bloggers sharpen their voice and content, creating deeper connections with their audience.

Today, we’re shedding light on common blunders, ignored SEO proven techniques, poor blog layout and much more.

Are you ready to turn every mistake into a stepping stone towards your blogging success? Let’s explore these blogging mistakes together.

Table of Contents

Blogging Mistakes: Ignoring SEO

blogging mistakes: ignoring SEO

SEO stands for Search Engine Optimization. It means ensuring your content is easily crawled, processed and indexed by search engines (Google in particular).

This is a big topic, so I’ll only cover a few essentials here:

  • Conduct keyword research before you write your blog post
  • Ensure your primary keyword is in the title, subheaders, text and meta description
  • Use internal and external linking throughout your blog posts
  • Ensure fonts are easily readable
  • Ensure high contrast to aid readers who may have mild color blindness, which is more common than you might think
  • Ensure images are optimized for fast loading (crop, resize and compress to reduce file sizes)
  • Consider using a CDN (Content Delivery Network) to speed up page loading, especially if you have overseas visitors

These are just a few of the many SEO considerations vital for your blog’s success.

Web Linking Guide

Why SEO is like Gardening

SEO Examples to Help You Outrank Competitors

Blogging Mistakes: Not Having a Niche

Many bloggers pick a specific subject, like “Health and Fitness,” “Gardening,” or “Keto Diet.” However, a broad niche could lead to intense competition.

Focus your niche by aligning it with your passions, knowledge, and expertise. This approach helps you offer unique insights to your audience.

Before settling on a niche, do keyword and competitor research. This will give you a clear picture of the competition level and help you carve out a distinct space in your chosen field.

Guide to Finding Your Niche

How to conduct competition research

Blogging Mistakes: Not Defining Your Target Audience

Blogging Mistakes: Not Defining Your Target Audience

Once you have defined your niche, the next step is deciding your target audience – the people you are particularly focusing on when you blog.

For example, if you select “Yoga for Busy People” as your niche, your target audience might include:

  • Professionals or executives
  • Parents with young children
  • Office workers

Narrowing down your niche and target audience from the start is beneficial. Once your blog gains traction, you can consider expanding your focus.

Blogging Mistakes: Publishing Inconsistently

Maintaining a regular blogging schedule demands dedication. Consistent content creation helps Google index your posts faster, boosting your chances to rank for various keywords.

Remember, the more content you have indexed the more search traffic you will receive, assuming you can rank highly enough.

Blogging Mistakes: Ignoring Building an Email List

Starting an email list might seem premature at the beginning, but it’s crucial once your blog gains momentum and attracts regular visitors.

Depending solely on platforms like Google is risky due to potential algorithm changes that could drastically reduce your traffic. Diversifying your outreach through an email list offers stability and a direct way to engage with your audience on their preferred platforms.

Blogging Mistakes: Giving Up Too Early

Building a successful blog or website is a marathon, not a sprint. Depending on the competitiveness of your niche, it might take years to gain consistent traffic, even with flawless execution.

Persistence in creating quality content is key. Results will come with time, so patience and perseverance are essential. Keep pushing forward!

Blogging Mistakes: Forgetting About Your Audience

Blogging Mistakes: Forgetting About Your Audience

It’s easy to get caught up in topics that fascinate you, overlooking whether they resonate with your audience. Remember, your blog should cater to the interests and needs of your target audience within your chosen niche.

Maintaining a tight focus on your niche and target audience will result in your blog growing more quickly and boost user engagement from your visitors.

User Engagement Metrics to Track for your Website or Blog

Blogging Mistakes: Keyword Research

Before you even start drafting your next blog post, it’s crucial to dive into keyword research. The reason? You need to uncover the keywords that your potential readers are actively searching for, otherwise, your won’t receive any search traffic.

Especially for smaller blogs with limited traffic, it’s important to target low competition keywords. These are your entry points into the search engine rankings. As your blog grows and gains more traction, you can then set your sights on more competitive keywords, which can significantly increase your website’s visibility and traffic.

If you’re new to keyword research or in search of a user-friendly yet accurate tool, SE Ranking is a top recommendation. It’s ideal for both novices and experienced bloggers, offering a perfect mix of simplicity and precision.

Try it out yourself with the widget below. Enter a term like “keto diet” or any topic you’re curious about. This practical exercise not only introduces you to the basics of keyword research but also shows how selecting the right keywords is crucial for connecting with your audience. Ready to make your content discoverable to the right readers?

Blogging Mistakes: Not Using SSL

What is SSL? It stands for Secure Sockets Layer – it’s the technology used to encrypt website traffic. With SSL installed on your website all traffic to and from your website will be encrypted preventing hackers for interception your traffic.

Most reputable hosting services make SSL installation straightforward, often requiring just a few clicks through your account dashboard. For example, hosting with SiteGround simplifies the process of adding SSL, as illustrated below.

Blogging mistakes - not using SSL. SSL Manager tool from SiteGround.

The importance of using SSL cannot be overstated. For those new to this, I recommend opting for “Let’s Encrypt” SSL certificates. These are free and can be set up to auto-renew through most hosting providers, ensuring continuous protection without manual intervention.

Blogging Mistakes: Not Promoting Your Blog

Hitting the “Publish” button is just the beginning. Actively promoting your blog across various platforms, such as social media, email newsletters, and other channels, is crucial for attracting your target audience.

Merely relying on search engines like Google for traffic can significantly slow down your blog’s growth, particularly if your posts do not rank well. Diversifying your promotional efforts is key to boosting visibility and accelerating growth.

Blogging Mistakes: Not Having A Content Plan

Haphazard production of blog posts is not the optimal way to grow your blog. Consider creating a content plan so you know what kind of content to produce, when to produce it and how to promote it.

It could just be a simple list of blog post ideas that cover your niche and are highly relevant for your audience. Or you may want a more sophisticated approach to planning. It’s up to you.

Blogging Mistakes: Scared to Invest

Blogging Mistakes: Scared to Invest

Starting a blog may be cost-effective, but it’s not entirely free. Investing in key areas can significantly enhance your blog’s performance and security.

A good hosting provider. A good host impacts your site’s speed, security, and offers additional features like daily backups, CDN, SSL certificates, and more. For instance, SiteGround, which hosts this website, is recommended for its reliability, security, and user-friendly services.

SiteGround Hosting

A fast, lightweight blog theme. Don’t use an “everything included, 60+ features theme” – they are slow and insecure. Instead, opt for the simplest theme that looks good. Personally, I use and recommend GeneratePress. It’s the theme for this website. A free version is available.

GeneratePress WordPress Theme

A keyword research tool is essential. These tools include competition research, keyword rank tracking, SEO audits and on-page SEO checks. These tools can be expensive but a mid-tier tool is suitable for new bloggers. I recommend, SE Ranking, it’s less expensive than the top-tier tools and has comprehensive support for all your SEO and keyword research needs.

SE Ranking (Free 14 Day Trial)

Additionally, beginner bloggers should consider exploring tools for SEO assistance, image optimization, and analytics. These resources are invaluable for enhancing your blog’s visibility, improving page load times, and understanding your audience better.

SEO plugin to help check your page for SEO issues:

All in One SEO plugin

Image compression service to help with compressing images for faster loading. Imagify is free to use for upto 20 MB of images per month, more than enough for most small websites.

Get Imagify

Analytics software monitors your website’s visitors, providing detailed reports on metrics like bounce rates, pageviews, and unique visitors. For straightforward and easy-to-install analytics, Clicky is an excellent choice. It can be quickly set up via a plugin and offers basic metrics for free, making it an ideal option for bloggers seeking simple, yet informative insights into their web traffic.

Get Clicky

Blogging Mistakes: Not Monetizing Your Blog

Have you ever considered turning your blog into a source of income? Imagine the possibility of earning from your passion. With a steady flow of website traffic, integrating ads, affiliate links, or other revenue-generating methods can transform your blog into a profitable business.

Why wait to monetize your blog? Right from the start, it’s wise to strategize about generating income through blogging. By planning early, you set the foundations for a lucrative online business.

By selecting relevant ads and affiliate products, you’re providing additional resources that complement your blog’s theme. Doesn’t that sound like a win-win situation?

How to make money from your blog

ShareASale Review (affiliate network)

Blogging Mistakes: Selecting A Bad Hosting Provider

Blogging Mistakes: Selecting A Bad Hosting Provider

Select a bad hosting provider can be a disastrous decision. Some of the problems it can cause are:

  • Insecure website – your website is open to hackers, ransomware gangs and malware
  • Slow website – your ranking potential will be damaged
  • Missing features such as daily backups, SSL and CDN, automatic software updates
  • Servers are overloaded with other websites
  • Poor customer service

Opting for the cheapest hosting option isn’t always wise, as it may lead to issues that are tough to resolve. A low-cost provider often uses outdated software and overcrowded servers, which can significantly slow down your site. If you need to budget, save on other expenses, but don’t compromise on hosting quality.

A recommended choice is SiteGround, the hosting service I use for this site. My experience with them has been overwhelmingly positive, offering reliability, excellent customer support, and a suite of features that enhance website speed and performance.

Ad - Web Hosting from SiteGround - Crafted for easy site management. Click to learn more.

Blogging Mistakes: Copying Other Content

Avoid copying content directly from other websites. Google is adept at identifying duplicate content, and your site could face penalties, or, in severe cases, be removed from Google’s index entirely.

It’s perfectly acceptable to draw inspiration from other websites for your blog posts. However, aim to enhance and expand upon what you discover. Your audience values your unique perspectives, insights, and opinions.

Find Duplicate Text

Blogging Mistakes: Not Linking With Other Content

Linking to other content, on your own website and external websites, helps your readers. Use linking to provide more information on a related topic. External links are good for citing your sources or providing more in-depth content or documentation for your readers.

Internal links help Google more easily find and index your content. Google follows links when crawling your website. If a page doesn’t have any links to it, Google will not be able to find it.

How to add internal links in WordPress

The importance of web linking

Blogging Mistakes: Not Revisiting Old Content

Show some love to your old content. Over time your existing content may become less relevant, contain broken links or just need an update to reflect the latest news, information or product releases.

You don’t want readers to find out-of-date irrelevant content on your website so it’s important to schedule time to revamp and refresh your existing content.

Revamp your existing content

Blogging Mistakes: Bad Blog Layout

Blogging Mistakes: Bad Blog Layout

Some themes make contain intrusive or annoying elements – such as large popups that obscure the blog content. You want to maximize user engagement on your blog so remove obtrusive elements from your theme. Better yet, choose a clean, lightweight theme that highlights and displays your blog content to the maximize.

Readers will quickly leave a website with annoying, intrusive elements such as large ads, banners, Remember, readers are likely to leave if faced with annoying features like intrusive ads, banners, popups, or autoplay videos. Focus on enhancing user engagement by maintaining a clutter-free and welcoming environment on your blog.

Track User Engagement Metrics for Your Website

Blogging Mistakes: Overlooking Content Quality and Originality

Your readers crave unique content filled with your insights, thoughts, and opinions. After all, they come to your blog to hear from you, not to read a rehashed version of someone else’s ideas. Why not strive to offer fresh perspectives or innovative takes on familiar topics?

Neglecting quality can severely tarnish your reputation. Think about it: do errors in spelling or grammar not suggest a lack of diligence and care in crafting your content? To avoid this pitfall, consider using a spell checker or leveraging tools like ChatGPT to identify and correct obvious mistakes.

Chat GPT for Writers

Blogging Mistakes: Ignoring Analytics and Feedback

To improve your blogging you need to track visitors to your website. What pages perform well? How engaged are users on your website – do they stick around or leave your website quickly?

Analytics software will answer these questions for you.

Get Clicky

Blogging Mistakes: Neglecting Website Maintenance and Security

Every year, an increasing number of websites fall victim to attacks by hackers, spammers, malware, viruses, and ransomware groups. It’s important to take reasonable precautions to keep your website secure.

Here are some basic security tips for your website, I’ll use WordPress as an example but other blogging software is similar:

  • Keep all your software up-to-date (PHP, WordPress Core, Themes and Plugin software)
  • Use SSL to encrypt website traffic
  • Harden your login page (use two factor authentication and a strong password)
  • Choose a good hosting provider that provides a secure hosting environment
  • Consider using a CDN (helps protect against DDoS style attacks)
  • Use a security plugin to harden your website against hackers

In addition, backup your website daily.There is no guarantee your website won’t get hacked, a backup will provide you peace of mind.

A free security plugin for WordPress websites is available from SiteGround. It works on all WordPress websites, not just those hosted on SiteGround.

Get SiteGround Security Plugin

Final Thoughts on Blogging Mistakes

Thanks for engaging with this blog post. Here is a quick recap:

  • Blogging mistakes can harm your SEO and website ranking potential
  • Many of the listed mistakes are easily fixable
  • Learn to identify and fix these mistakes early in your blogging career

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