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16 Proven Content Writing Strategies To Boost Your Online Presence

Dive into the realm of blog posting and website content creation with this curated collection of 16 powerful content writing strategies, designed to amplify your online influence and reach.

Join us as we explore the fascinating world of content writing strategies that will empower you to create compelling, engaging, and impactful content for your website or blog. Let’s get started on this exciting journey together!

Table of Contents


introduction to content writing strategies

Here is a list of 16 content writing strategies to help you write blog posts that will resonate with your audience and grow your online traffic.

1. Use Simple Words

The purpose of writing content for your website or blog is to communicate with your audience. Making your content easy to understand helps your audience understand your thoughts, opinions and the message you want to convey. For that reason, keep your content concise, focused and clear.

Some of your audience may not use English as their first language. Simple, easy-to-read content is recommended.

2. Optimize Title and Header Tags

Optimizing your title and main header tags is crucial in increasing the likelihood of your blog post being read. Both of these elements should include your primary keyword. Try to use different wording on these elements to increase your chances of ranking.

The title element is shown by Google in the search results page, it should be compelling to entice searchers to click on the link. Keep an eye on your click-through rate (CTR) to understand how often users click on your links. Use Google Search Console to monitor your CTR and make necessary adjustments for better visibility.

3. Outline Your Blog Post

It’s a good idea to plan your blog post by creating an outline before you start writing. Here’s a more detailed breakdown of this process:

  1. Conduct keyword research to find a relevant and rankable keyword for your blog post.
  2. Include the selected keyword in both the <title> tag and the <h1> element for your blog post title.
  3. Write a compelling meta description that accurately represents the content of your post.
  4. Create an outline by organizing all the subheadings for your blog post.
  5. Fill in the subheadings with your content, ensuring a logical flow and structure.

By outlining, I mean creating a clear structure for your blog post by defining all the subheadings, but not writing the content for those sections yet. This step helps you organize your thoughts and ideas and makes the writing process smoother and more efficient.

 content writing strategies: outline a blog post

I treat outlining blog posts as a distinct task from writing. At the start of each week, I determine the keywords I’ll be focusing on and create draft blog posts with detailed outlines. For the rest of the week, I concentrate on filling out these outlines and completing the articles. To learn more about this approach, check out the article Plan weekly – Introducing the 1+4 Plan for further insights and tips.

4. Start Strong

content writing strategies: start strong

Start your blog post strong. You only have a short period of time to convince visitors your content is worth reading. Some suggestions for starting a blog post:

  • Write a killer first sentence
  • Explain the benefits to the reader
  • Use an anecdote

For more techniques on crafting a strong introduction, check out this article: How to Start an Article the Right Way.

5. Research Relevant Keywords

To optimize your blog posts for search engines, it’s important to research popular keywords or search terms people use. This helps your content appear in search results when users enter those keywords into Google or other search engines.

Ideally, you want to find keywords with high search volume, low competition, and relatively easy ranking potential. However, finding such keywords can be challenging.

Investing in a keyword research tool can greatly improve your chances of discovering relevant and rankable keywords. I personally use SE Ranking, a mid-tier tool that offers not only keyword research but also keyword tracking, on-page SEO checker, competition research, and comprehensive website SEO audits. You can generate a free keyword research report using the widget below. Simply enter a keyword phrase, such as “keto diet plan”:

6. Learn Basic SEO Skills

You don’t need to be an expert on SEO but knowing some basic SEO techniques can go along way. You will find plenty of SEO blog posts on this site and other sites.

29 SEO Tips and Tricks to help you rank better in Google

21 Blogging Mistakes That Can Harm Your SEO

7. Write for People Not Search Engines

write for people, not search engines

Write people-first content, this is Google’s advice to bloggers and website owners. While SEO is crucial, the primary focus should be on creating content for your target audience. Fine-tune for search engines post-content creation, ensuring a balance between user engagement and search engine optimization.

How to Write People-First Content

8. Cite Sources

To boost your credibility with readers, cite sources in your blog post. For instance, if you mention a fact or statistic, link to the source so readers can check it out for themselves.

Use external links to provide more information or resources for readers on related topics. This helps readers to thoroughly research or education themselves on a subject.

9. Structure Your Blog Post

structure your website content

Rather than have a monolithic piece of text which can be daunting to read. Break down your content into smaller sections that are easier to consume.

Suggested structure for a blog post:

  • Blog Header
  • Blog Intro
  • Table of Contents (optional)
  • Introduction
  • Section #1
  • Section #2
  • Section #3
  • … add sections as needed …
  • Blog Conclusion
  • Recommended Posts
  • Sharing buttons

10. Know Your Audience

It’s much easier to write content when you know who you are writing for. You can’t write for everyone — find your primary audience and focus your content on their needs, desires and interests.

Crafting for Crowds: Write for your Primary Audience

11. Editing Matters

Editing may not be the most exciting task but it’s crucial. It’s easy to leave typos and grammar mistakes in your blog post. I know, I’ve done this many times. The thing is, it’s unprofessional and lowers your credibility. That’s why editing your content before publishing is important.

Editing isn’t just about finding and fixing typos though. Use the editing process to remove redundant or non-relevant content from your post so it’s lean and focused on the main topic. This keeps your blog post relevant and the keyword density high enough for Google to understand the main topic you are blogging about.

Poorly focused content will make it difficult, or impossible, to know the main topic and result in your blog post not getting indexed correctly, if at all.

Polish to Perfection: How to Edit Your Website Content

What is web linking?

Ideally, you want your visitors to remain on your site and visit other pages. How will visitors know what other pages to read? Easy, you tell them. Link to related content throughout your blog posts when it makes sense.

For instance, if you run a yoga blog and are writing about basic yoga poses, when you mention a specific yoga pose, and you have a blog post on that pose, then link to it using an internet link. Interested readers can open that link in another tab and read it after finishing the current page.

Remember to set your internal links to open in a new tab, so your current blog post remains open. This way, readers can easily access both the current and the linked content without losing their place in the original post.

How to Add Internal Links in WordPress

The Importance of Web Linking

13. Place Images Throughout Your Post

Images are great. A post full of text is boring and difficult to read. Images can also help illustrate concepts and ideas, making it easier for readers to understand your content.

However, large images can slow down your page loading times, which may negatively impact user experience. To prevent this, it’s a good idea to crop, resize, and compress your images before uploading them to your blog.

Manually doing this for every image can be time-consuming, so consider using an image compression tool like Imagify. It’s free for the first 20 MB of image data per month, and you can simply drag and drop your files onto their website to compress them. For WordPress users, there’s a handy plugin that seamlessly integrates image compression into your blogging process.

Get Imagify

14. Stand Out From Your Competitors

young male blogger in Croatia

With over 6 million blog posts published daily, it’s challenging to rank on the first page of Google. To make your blog stand out, follow these strategies:

  1. Choose a Niche: Select a specific niche or sub-niche to target a smaller market with less competition. As your blog gains traction, you can gradually expand your niche.
  2. Know Your Audience: Identify your primary audience – the people most interested in your content. Write for this group to achieve higher engagement, leads, and sales.
  3. Research Your Competitors: Understand what keywords and content strategies your competitors are using. Don’t copy their content, but learn from their ideas, strategies, and keywords to create better content.

To see what a competition research report looks like, generate a free report using the button below. Just type in a competitor’s domain or a specific page from their website to see what keywords that page ranks for. This tool can be incredibly useful for understanding your competition and refining your own content strategy.

Competition Research Report

15. Write A Persuasive Meta Description

Before a visitor lands on your website from a search engine, they’ll first read your title and meta description on the search engine results page. If your meta description isn’t compelling enough, they might not click the link.

To gauge how persuasive your meta descriptions are, monitor the Click-Through Rate (CTR) metric. You can access this valuable insight through the Google Search Console once it’s connected to your site.

Make sure your meta descriptions captivate and encourage users to interact with your content, thereby boosting your content writing strategies.

Google Search Console

16. Stick To The Point

It’s easy to wander of your main point and end up in the weeds. Slow, meandering blog posts are not fun to read. Stick to your main topic, emphasizing the keyword your blog post revolves around.

If a related section would benefit from further exploration, consider developing it into a separate blog post.

Overwriting is Bad

Final Thoughts

Thanks for reading! In summary, here are some key points to keep in mind when crafting content:

  1. Stay focused, relevant, and ensure your content is easy to read and comprehend.
  2. Conduct keyword research to find relevant and rankable keywords.
  3. Include a meta description for each blog post.
  4. Incorporate your primary keywords in both the title and H1 header.
  5. Add images throughout your content.
  6. Link to other related content within your website.
  7. Cite your sources to boost credibility.
  8. Write for people, not search engines.

I hope you found these content writing strategies useful and relevant for your content creation. Remember, you don’t have to master all these strategies before you start writing. Begin creating content and learn as you go. Good luck!

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